Product Review: Nirvana 2in1 Massage Table

I've been using the Nirvana 2in1 Massage Table from Got Your Back in my massage practice lately and am loving it.

I'm pretty spoiled with having a lot of different tables at my massage studio because I use many for teaching Ashiatsu DeepFeet Bar Therapy classes. I like to switch up the table I use in my everyday practice and here's what I like about the Nirvana 2in1 table:

• The removable breast recess, which can then be put back in place for supine work. Or you can leave it out for different access to neck area while working supine.
• There's a nice little dip for the neck area when laying prone.
• Arm sling that is easier to add or remove than some others I've tried.
• The table top is cushy and the black color looks super sleek.
• Weight capacity of 550 pounds makes this table a good choice for ashiatsu work as well. (Static capacity is 2750 pounds.)

The only thing I've been having issues with so far is removing the face cradle, but I think it's just because it is still new and hasn't been removed a lot. (And really, there's no need to remove it often, I can simply drop the face cradle down when working supine.)

Overall, this is a great table - especially for the price! 

$339.00-$369.00 gets you:

• Table with breast recess cutout and neck contour
• Adjustable face cradle
• Arm sling
• Carrying case
• Limited lifetime warranty
• Shiatsu release

Are you in the market for a new table and have a limited budget? You can get a lot of bang for your buck with this table from Got Your Back.

How To Sync Your Google or iCal Calendar

Did you know you can sync your Google and/or iCal calendars to your Bodywork Buddy calendar? Enabling your sync and feed settings will allow your BWB massage appointments to show in your Google and iCal calendars and vice versa. Many massage therapists love this feature that allows them to see all of their calendars from any location.

From within your Bodywork Buddy account, go to Dashboard > Calendar > Google Calendars > click green "enable Google calendar sync" button.

Oh look! That's me on live chat, available to help if you need it :)

Google will ask you to select which account you want to sync to.

After clicking on the appropriate account, you will have to click "accept" to grant Bodywork Buddy access to your Google calendar. 

Check the box next to the calendar(s) you want to sync with. Click the green "enable selected google calendar(s)" button.

Next, go to Dashboard > Calendar > Feed Settings > click green "enable feed" button.

After the feed is enabled, there will be a box in the lower left of this screen with a button to add to your Google calendar and/or Microsoft Outlook, and a link to add to any software that supports the iCal format.

Simply click on the buttons to add to google or microsoft outlook. If adding to iCal, highlight and copy the link > open your iCal > click File > New Calendar Subscription.

Paste the link into the text field and click "subscribe".

And that's it! Follow these steps and your calendars will be synced, allowing you to see events/appointments on both calendars from both places.

Have questions? Need help? Contact us, we'd love to help!

Product Review: The Nirvana Mate 2

Order online

I've been trying out the Nirvana Mate 2 cushioning system from Got Your Back. What I like about using this instead of a breast pillow is that there is no need to remove it when flipping the client to supine. You can actually use the recess for better access to the neck (check out the video below at 1:00 to see what I mean!), or you can put the cut out back in if you prefer.



The gradual slope of the second half of the cushion makes it less noticeable than a breast pillow from the client's perspective. Place it under the sheets or your table warmer and it feels like it's just part of the table. You can also easily add in the cut out at any time for clients who don't need it while prone on the table.

Folds in half and is lightweight for easy travel or storage.

Got Your Back also has a helpful online class on Peak Positioning using different bolstering techniques that you may be interested in. 

It's FREE by the way, so check it out!

Massage Chains Versus YOU

As a solo massage therapist, it may seem daunting to try and compete with the franchises. The key is to set yourself apart from the big chains, not to try and compete with them on prices or try to run deeply discounted groupon deals or membership specials. Remember that they have a huge staff to implement those deals… you only have YOU! If you try and compete on price, you will only burn yourself out and not make any money in the process. (Not to say that you shouldn’t run group deals, but if you do, know how to run them to work for you! Don’t expect to run them the same that the franchises do and be successful. Check out Hillary’s blog posts on running a successful deal campaign: Part 1 & Part 2. We also have a special offer just for the Bodywork Buddy readers of 50% off Tiger Lily Studios audio book on using social buying sites. Enter code BWB50 when ordering. Valid through July 31st only, so go get it now!)

It’s important to create a niche to set yourself apart from the big massage chains. Identifying or creating a niche means digging deeper into what sets your business or service apart from the competition. The typical marketing question is "Why would I schedule an appointment with you instead of <insert massage franchise>?" Identify what makes your independent massage practice different, and then play up those features.

In addition to having a niche, it’s important to have systems in place to keep your business organized and to have a professional online image. Take a look at your local massage chain’s website. Now view that side-by-side with yours.

• Where is there room for improvement to appear more professional?
• Is it obvious to clients viewing both sites how your independent massage practice is different?
• Do you offer unique services or techniques and is that prominently displayed on your website? (Professional images will really help here.)
• Do you offer the convenience of online scheduling? (Remember that a lot of clients are now doing most browsing and scheduling from their phone… is your scheduler mobile friendly?)
• Do you have client testimonials or raving reviews on your site?

These things can boost your professional image online and help further set you apart from the chains. (If you’re looking for a solution that offers all of these, we’ve made it super simple for you! Check out the free trial with Bodywork Buddy.)

Let Clients Schedule From Your Facebook Page

Wouldn't it be cool if your clients could schedule an appointment with you right from your Facebook business page without ever leaving Facebook? Oh that's right, they can!

From within your Bodywork Buddy account, go to dashboard > account > microsite info.  (Hopefully you've already enabled your microsite and have already been using the online scheduling feature. But if not, check out this video to help you set that up!)

Once your microsite is activated, you can embed it right into your Facebook business page by scrolling to the bottom of the microsite info page. Under "Extra Stuff" is a link to click to integrate with your Facebook page.

This will open a window in Facebook and you can select your business page from the dropdown box. Then click "add page tab", and it's done!

What does it look like on your Facebook page?

A "Schedule online" tab will be added to the navigation on your page. If you want to move where this is displayed, click on "more" and you'll have the option to reorder your tabs.

When you click on "schedule online", you'll see the microsite scheduler embedded right into your Facebook page. Clients can schedule without ever being taken away from Facebook.

Are you thinking it's time you tried Bodywork Buddy? Try it for free, no credit card required. 

Face Cradle Cover Idea

Big thanks to Rebecca who sent me this great video showing how to wrap a pillowcase around a face cradle.  Great idea!

Do you use pillowcases for face cradle covers or do you prefer specific face cradle covers?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

A Twist on How to Take Product Pictures

I came across a great idea on Pinterest last week with tips on how to take some awesome pictures of your product for retail.  

The tutorial includes a black notebook for the product to sit on, a light, and something to filter the light. I was planning to follow this and see how they turned out... but today while I was at the office, I decided to just wing it and work with what I had.

I didn't have a light, but it was a fairly sunny day and I setup about 10 feet from my windows.  I didn't use anything to filter the light since I was just using sunlight.

I didn't have anything for the black notebook, and I also had the issue of the product not being as tall as the Pinterest example.  I played around with different items to add the height I needed, and settled on a jar of Sombra.  (though this pic isn't showcasing the Sombra, it's also a product I love! It was just pure coincidence that it was the perfect booster for the other product I was photographing - Young Living Oils roll-on.)

I chose a bokeh wallpaper pic for my background on my laptop.  (I simply did a google image search for bokeh wallpaper.)

Here's what the setup looked like:

I am not a photographer.  But I didn't think it turned out half bad.  I used Instagram on my iPhone.
With a few selections within instagram, here's the final shot.

I still plan to do some shots including the details from the Pinterest post.  I think this could definitely be improved with a filter so there isn't the bit of glare.  But nice to know you don't need a special light or anything to do some decent pics.  Not bad for 2 seconds at my office and no real equipment.

Do you have any great tips for taking your own pics of product?  I'd love to hear your ideas in the comments.


Related posts:

Selling With Heart

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

The 7 Deadly Sins of Email Etiquette

Email marketing is definitely something we should be doing as massage therapists to keep connected with our clients.  (Did you catch Hillary's guest post a few weeks ago? A great testament to the power of email and building a list!) While it's not as exciting as social media, it's more personal and speaks directly to our client - it has potential to be much more effective than social media.  (If measuring effectiveness in ACTUAL BOOKINGS and not just "followers" or "likes" in social media.)   I'm not saying that social media doesn't have it's place in marketing for your massage business, because I think it does.  I do, however, think a lot of therapists who are struggling to build their practice are putting too much emphasis on social media and not enough on other areas to reach their ideal clients.  (More on this topic and ways I do feel social media is valuable later.)

When I was building my practice, I used email as a tool to help fill my schedule.  I'm dating myself here, but this was before social media was an option.  So it was a no-brainer for me to put some energy into email marketing.  This was also before awesome services like Mailchimp (or at least as far as I knew at the time), so I was doing old school emailing.

There's some cardinal rules to emailing for marketing purposes.  I highly suggest a service to make your life easier.  For one, it includes the unsubscribe link which is required by law so you're not spamming people with unwanted emails.  I like Mailchimp because it's free for up to 2,000 email addresses or something crazy like that.  But there are other similar services I have used as well - they are all pretty user friendly and easy to create beautiful emails.  I'll be doing another post soon with more info and details of using services like Mailchimp - so watch for it if you're interested in learning more.

If you're using a service like this, some of these mistakes won't be an issue because it's automatically prevented within the service.  However, these are all good things to keep in mind when emailing clients:


The 7 Deadly Sins of Email Etiquette:

1. Not using BCC when emailing groups.
   BCC stands for Blind Carbon Copy.  It's just plain rude to email clients en mass and have their email address for everyone to see in the "To" field.  Or using CC (carbon copy) which also allows all receiving the email to see the addressees.
   Don't do this.  It's unprofessional.  Your clients will notice and will not appreciate it.
2. Not having permission to email.
   It's always a good idea to have your clients permission to email them, and let them know ahead of time how often they can expect an email from you.  A monthly newsletter?  A weekly email with last minute openings?  Create some lists for clients to be a part of so they can receive all or only part of your email blasts.  Let them know what to expect.
3. Overusing High Priority.
   This won't be an issue with a service like Mailchimp, but flagging an email as "high priority" when it isn't will only irritate your clients.  Especially if they are in the corporate world and using email for business.
4. WRITING IN ALL CAPS.
   For the love of all that is holy, please don't do this.  This is considered yelling in text.  It will send the wrong message.  Same goes for using many different fonts, colors, etc. Many things that make a bad website can be applied to emails as well.
5. Delivery and Read receipts.
   Not an issue with mailchimp as it shows you who has opened your emails.  This is another annoyance in regular email.
6. Non-professional address for business communication.
   I had posted something a while back on our Facebook page about using professional email addresses and it was quite the controversial topic.  I certainly wasn't saying that therapists aren't professional if using a gmail or yahoo account, but that it's more professional to use your business domain name in your email address.
   Unless, of course, you have something like sparklyunicorn@yahoo.com for your address.  In that case, then yes. I am saying that's unprofessional.
   While I'm a proponent of being yourself in your marketing, aim for being your best professional self.
   Use your business name if using a free email service. MassageByCindy@gmail.com sounds better, right?
   Or use your domain name.  If you don't have a website yet, or don't have email with it, you can easily get a Google Apps account for $50/year or $5/month that includes a gmail account using your company name.  Cindy@MassageByCindy.com is even better, right?
7. No unsubscribe option.
   This is the spamming legalities I was referring to earlier in this post. Make it easy for clients to unsubscribe from your emails.  It's the law!

What do you think?  Do you have more to add to the list of deadly sins? 

I'll be writing more in the coming months on using email marketing to promote your massage business... so stay tuned.


Related posts:

Set Yourself Apart From the Competition
Powerful Ways to Show Appreciation to Your Clients
5 Lessons I've Learned

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

How Your Menu Might Be Scaring Your Clients Away

I never used to put much thought into my service names on my menu.  I would just list them as the modality and amount of time.  But after a while, I started to realize a few things.  Not only do clients not know all the different modalities (and really, how could they?), but they appreciate a simplified menu that makes it easy to choose which service to request.

According to Psychology Today, the more choices we have, the more difficult the decision.  It's human nature to shy away from things we don't know and instead choose the path of least resistance.   When a menu looks too complex and complicated, massage clients will naturally choose the cheapest and easiest option.  (Swedish massage, anyone?) 

It's our job to communicate our services clearly and help our client choose the best service for them.  

Here are some tips that I have found helpful for clients when scheduling:

• Rather than list your modality names, create descriptive names that illustrate how they will make your clients feel, or what problem they will solve for your clients.
  
  Which looks more appealing - Column A or column B?
  
  
  
  
  
  And this list is just using some pretty basic modalities as examples. Imagine a menu with things like Neuromuscular Therapy, Myofascial Release, Trigger Point Therapy...!  A lot of clients don't know what those names mean.  Make it easy for them with descriptive names.
  
• Take your favorite service or combination of services and call it your "signature massage".  Put this at the top of your menu list, and mark it with an asterisk of *Recommended.  I'm willing to bet that 90% of your new clients booking online will schedule this service regardless of what it is.
  (Thanks to Ginger G. for this great tip!)
  
• Have a non-massage friend look over your menu.  Do they have an easy time choosing a service knowing nothing about massage and being a complete bodywork newbie?
  
• Have an option for clients to choose a "completely customized session" based on their needs that day.  They can just choose the time allotment (or have it for a set amount of time only - even better - LESS choices!).  This is also a great way to make clients feel like they get a 5 star treatment knowing that you are "creating" a session just for them.

Think of it like going to get your car serviced at the shop or getting a car wash. Notice how the car washes usually have a "recommended" service?  And the maintenance shops have "winter tune-ups", etc?  

What creative spins have you put on your massage menu to simplify the process for clients?  Comment below with any tips you have to add to our list.

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years. www.BodyworkBuddy.com 

Put Some Steam On it [Portlandia Inspired]

For today's blog post, I thought I'd write about what I'm doing in my own massage practice these days. For several years now, I have been specializing in ashiatsu deepfeet therapy. I also practice massage cupping, hot stone massage, and ashi-thai.

In the beginning of my massage career, I had attended a spa therapies class at Aveda through my employer. That is where I first encountered the Steamy Wonder and have wanted one ever since! I didn't really think it would be easily incorporated into a dry room setting, (the only way I saw it in training was in a spa wet room), so I just kind of forgot about it.

And then a couple of months ago I met a therapist who uses the steam tent in her massage practice every day. After picking her brain a bit, I decided to take the plunge myself and get myself a Steamy Wonder.

I have been having so much fun with this!

Closeup pics of the pulley system before steam tent is attached.

Steam tent on my table and stored up by ceiling by pulley system.

For starters, I had a pulley system installed in my ceiling so I could easily store it out of the way. Because I have my ashiatsu bars directly above my table, I had the pulley system installed just to the side of my table.

After a few practice sessions, I was ready to offer it to clients. It's really simple and easy to use and takes no time at all to be comfortable enough with it to add it to your menu. I've started by offering a complimentary 20 minute steam add-on to my client's regular massage sessions.

So far, I would say about 2 out of every 3 people are LOVING the steam treatment. I have been doing some scalp massage while they are steaming, and afterward I wipe them off with hot towels with lemongrass essential oil before moving on to the massage. What's been amazing to me is how their muscles have softened before I even start to work with them. The steam literally melts tension so that by the time I get to doing the massage, they are already like butter on the table.

Not only does it make my job easier, but I feel like I'm actually giving them even more benefit to the massage with the addition of steam.

While I find myself wanting to "put some steam on it" for every session, it's still a bit too early to tell just how much steam I'll be doing overall as add-ons.  Once I've had it implemented for a bit longer I will update with a post detailing how it's going.  (I'm sure it will go over much better than the ending of the "put a bird on it" skit from Portlandia.)

I've included some pics of the pulley system going in, as well as pics of my beautiful new steam tent :-)
Have you ever used steam in your massage treatments? What have you found the benefits to be?

*A special thanks goes out to Mary who reignited my excitement about the Steamy Wonder and got me thinking again about the possibilities!

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

How to SoundProof Your Ceiling Like a Pro [A Follow Up Post]

On this post a while back, I wrote about different ways to incorporate some soundproofing to your massage room to cut down on the noise level.

A Bodywork Buddy member just sent me this awesome site for easy-install soundproofing for drop ceilings.

"NO FIBERGLASS, no dust, no particles, no mess - Soniguard® is the cleanest insulation you will ever use, and it's already perfectly pre-cut to rest above your drop ceiling tiles."

Cool!

Have you used something like this to cut down on the noise transferred through the ceiling?  How has it worked in your massage practice?  I'd love to hear more about this or other ways that you've found helpful to keep your massage room quiet for your clients.


*Thanks to Tzuling for sending me this info to share!

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 14 years.

www.BodyworkBuddy.com

Photo credit: freedigitalphotos.net

Why Fijian Massage is the Secret Ingredient to a Long Massage Career

A few weeks ago, I hosted a Fijian Massage class with founder Lolita Knight.  (along with a few other of her CE classes).  With the help of her “professional massage model” Mark, too of course!

Lolita has been a practicing massage therapist for over 30 years.  Here’s an article she has written explaining the history of Fijian Massage.

My girlfriend Rosemarie is quarter Fijian, quarter Chinese and half Kiwi.  In 1998 we traveled to Fiji to visit her relatives on several of the smaller of the Fijian Islands. On the island of Kadavu, I met her cousin Simonis.  He was the village “massage therapist”.  On this island there were no roads, no electricity except for a few generators, no indoor plumbing (outhouse), no hot water (a communal COLD WATER shower instead) and of course no TV.

Despite this, living with her relatives was one of the most wonderful experiences I have ever had.  It made me think a lot about my life and the role money plays in it.  The Fijian people have very little financial resources, yet they live one of the richest lives I have ever seen.  LOVE is everywhere: especially for the children.  And LAUGHTER.  I wanted to learn Fijian just so I could be part of that ever-constant humor.  Plus FAITH: a faith that is rich in its strength and actions.  The Fijian community made me feel so welcomed, loved and for the first time I experienced unconditional love.

Rosemarie’s cousin Simonis, had wanted to give me a massage, but I was on holiday.  With 20 years of massage experience, I wanted a break and felt I would need to give him some lessons.  So I put him off for a few days.  Finally I agreed and I was truly amazed.  I certainly wasn’t going to the be the teacher.  Simonis had a very rapt student who wanted to learn everything he had to share.

Simonis had learned this massage, which I have called “Fijian Massage”, when he was 7 years of age.  When any of the villagers had sore or damaged muscles, they would seek out Simonis.  Massage Therapy is not a paid occupation for Simonis.  He simply gives of his time and talent to help his friends and neighbors.  Sometimes he is very busy and his main activity is attending his own plantation of taro and pineapple.  Therefore, he doesn’t have a great deal of time to spend giving massages.

I feel this is why such an effective massage technique has been handed down generation to generation to generation.  The people HAVE TO have strong and efficient muscles to survive as their bodies are their source of transport, work is very labor intensive and there is no social welfare for those unable to work.  And the therapist doesn’t have an “hour” to fix people so the method evolved that fixed people quickly.

In Fiji, the client would lie on the ground or a Fijian woven mat and Simonis would use mainly his feet, sometimes his hands to release the tension and repair the damaged tissue.  I have made many modifications to his technique to make it more comfortable for both the client and the therapist.  I have also created a method that ONLY uses the feet to help save therapist’s hands from repetitive movement injury.

I am ever so grateful for the method that Simonis taught me that I donate to the people in the Fijian villages as this can help them in their difficult financial situations.

When I returned to New Zealand (where I had lived for 20 years), I felt that Kiwis would not relate to lying on the floor and me using my feet to massage them.  So for 6 months I did not use the “FIJIAN MASSAGE”.  Then one day a client came to me with severe leg scar tissue and wanted to run a marathon in 6 weeks.  I knew the only way to help him was with the Fijian Massage technique.  He was desperate and willing to try anything so I convinced him of the Fijian Massage done with my feet.  He not only was able to run the marathon, but also beat his previous best time.  Then I tentatively recommended that my regular clients try the Fijian Massage.  Now over 80% of my clients prefer the Fijian Massage to the other deep tissue sport massages that I offer.

Why is the Fijian Massage so popular?  Mainly my clients want a deep massage that is also relaxing.  Prior to doing the Fijian Massage I did Deep Tissue Cross Fiber Massage with a lot of my method using my elbow.  While it was pointed and got to the troubled area, it was a “sharp” pain.  With the Fijian I do my  main deep work with my heel.  This deep pressure is softer that my elbow, yet it is a stronger stroke.  Plus my clients find that the repair happens much quicker with the Fijian Barefoot Massage.

If you think about it, the foot has stronger bones and the leg muscles are more powerful than the arm.  Try this: rotate your lateral edge of your foot on the floor laterally.  Now put your hand on the floor and do the same thing.  It is obvious that your foot is much, much stronger than your hand.

One thing I really enjoy with using my foot and leg (and abdomen) is that not only does it relax the use of your hands, but it also gives your legs and abdomen good workout; therefore adding more balance to your own muscular structure.

Fijian To Go: working with client seated

With the Fijian Massage you use your toes, lateral and medial edge of your foot, the pad, bunion bone point, the base of your heel, the edge of your heel and the back of your heel.  You can massage all parts of your client except the face.

When I reflect, I feel that it is amazing that this technique that I learned quite by accident on a remote island in Fiji, where I learned to accept cold showers as a pleasant way of life, is being taught all over the world.  I feel forever grateful to the warm and amazing villagers on the remote island of Fiji that shared and taught me a technique that I firmly believe will enhance deep tissue sport massage for both the therapist and client.

Lolita is a great teacher with amazing energy.  I’m so grateful I was able to learn from her before her retirement!  If you’re interested in learning Fijian Massage, you can find classes offered from her team of instructors by visiting FijianMassage.com.

Cindy (me), Ginger, Lolita, Mark

Many thanks to Lolita and Mark for the wonderful class and many laughs!

Tweetable: Why is Fijian #massage so popular? via @BodyworkBuddy