Testimonials and reviews are a great marketing tool for your massage business. They are social proof of the work you do and build trust with prospective clients. As we MT's know, building that trust is especially important in a field like massage and bodywork.
85% of consumers said they read up to 10 reviews before feeling they can trust a business. (Search Engine Land)
While it's great to share glowing reviews on social media, plain text might get lost in the noise. Make it fun with images* and designs that get noticed.
*Make sure you're using images you have permission to use.
47% of Americans say Facebook is their #1 influencer of
purchases. (Jeff Bullas)
Here's a few tools to help you do that:
Canva.com is super easy and they have the dimensions for social media images all laid out for you. Simply click the first choice of "social media" to get started on your design.
They have tons of images for you to choose from that are free and you're allowed to use. (Also an option to upgrade for more options, or choose from images with a price-per-image.) I searched "massage" and "spa" and got tons of images at $1/piece. But you could also just use one of their free graphic images.
Here's one that I created using one of their free designs:
You can download it to your computer after you've created it, and they even give you an option to post to social media right from there.
If a client posts a nice testimonial publicly on FB or Twitter, you could simply take a screenshot. Here's a handy site that guides you through how to do that from specific devices.
Below is a screenshot of some kind words about BWB from one of our members that was posted on our FB page. (Thanks, Mary!)
I just took a partial screenshot, highlighting only the comment that I wanted to take a pic of. (On my mac, it's command + shift + 4.) The image saves to your computer, which you can then upload to share to social media. Or if they've posted it right on your page, you can share right from within the comment itself, too.
BWB has a new feature that allows you to easily share published testimonials from within your BWB account right to your FB page. (It also makes it super easy to collect testimonials by automatically emailing clients after their massage asking them for a review. You'll be amazed how the testimonials just roll right in!)
From within your account, from dashboard > account > client testimonials > click the "share" button next to the published testimonial you want to post > select which page you want to post it to > don't forget to add a personal note to encourage clients to schedule with you online and include your microsite link to make it as easy as possible for them!
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It includes the image that you have on your microsite as your main image, and you have permission to use this image posted from BWB to your FB page. Clients can also click right into the image to be taken to your microsite to schedule or read all of your testimonials.
Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling.
She continues to operate her own private massage practice since 1999, and has been an associate instructor for Ashiatsu Deep Feet Bar Therapy since 2007. www.BodyworkBuddy.com