Monday, July 21, 2014

*NEW* Mobile-Friendly Bodywork Buddy

Last month, we implemented our new completely mobile-friendly user interface for Bodywork Buddy. The upgrade made it possible for our members to run their practice smoothly from a smartphone, tablet, or desktop computer. Registration is now open, signup and try it for free!

This upgrade includes many improvements from the previous mobile versions and is optimized and built specifically to run smoothly across all devices. The system is fully functional on mobile devices, allowing members to access all areas of their account - not just certain areas optimized for mobile - but the entire system.

Our member microsites underwent a mobile upgrade last Fall which enabled clients to be able to schedule with Bodywork Buddy members from their phones or tablets. Now with this latest upgrade to the member area, the system is fully functional on mobile devices.

No apps to download, Bodywork Buddy is accessible on your mobile device by opening your internet browser and going directly to Simple and quick!

We were thrilled to release it to our members and even more thrilled with their feedback!

According to studies, mobile use has now surpassed desktop use for internet access. Here at Bodywork Buddy, we're excited to be able to offer this awesome mobile functionality to our members.

Friday, July 18, 2014

Awesome Mileage Tracking App

I just discovered Mile IQ, and I'm loving it!

It automatically tracks your mileage on your phone. You don't need to remember to open the app up before heading out - just keep it running in the background on your phone and it records your trips.

You can go into the app at any time and classify your trips as business or personal, and each trip shows on a map so it's easy to remember what the trip was.

If you're self-employed, you probably realize the benefits of tracking mileage to claim as an expense on your taxes. Now there's finally a simple way to do it.

Monday, June 16, 2014

Life Is Good

Everyone always loves the little massage-y guy "Life Is Good" image whenever we've posted it on social media before, so we thought we'd share where you can buy it on a Tshirt that would make a great massage office uniform!

Full Circle Bodyworks


Monday, June 9, 2014

4 Quick Tips to Rebook Clients

1. Offer a complimentary add-on such as hot stones, hot towels, aromatherapy, foot or
back scrub, etc.

2. Email with openings for the week sent out on Sunday or Monday. 
Be sure to include a link to your online scheduler to make it as easy as possible for clients to schedule.

3. Offer tiered rates. 
For example: Monthly rate $65, biweekly rate $55, and weekly rate $45.

4. Ask them at the end of their appointment when they would like to schedule their next one!
This seems too simple, but many times all it takes is asking. Remember that clients are relaxed after their massage and may not be thinking about their calendar - likely to float right out of your office without remembering to schedule their next appointment.

Monday, June 2, 2014

Add Your "Schedule Online" Button To Your Email Signature

Adding your schedule button to your email signature can make it even easier for clients corresponding with you to schedule online.

How to add your "schedule online" button to your signature in your emails (this example shown for gmail).

From your dashboard in Bodywork Buddy, hover over Account > click Micro Site Info.

Left-click your mouse and scroll over the button image. (located under "extra stuff" at the bottom of the Microsite Info page).
Hold the "control" and "C" keys on a pc, or the "command" and "C" keys on a mac to copy the button and link.

Go to your email > click on the settings gear in the upper right corner of gmail > click on Settings.

From within settings > General > scroll down to Signature. Click within the text box, and then right-click your mouse. Click "paste". (Or click "control" and "v" on pc, or "command" and "v" on a mac.)

Click on the schedule button, and your microsite URL will pop up. 

Tuesday, May 6, 2014

Teacher Appreciation and Nurses Week

This week has two great marketing opportunities for your massage business. Teacher Appreciation and Nurses week are both this week in May.

While it's Tuesday and this week has already gotten started, it's not too late to send out an email to your clients to remind them that you have gift certificates available for purchase. Massage is a great gift to honor our teachers and nurses!

Haven't gotten started with email marketing yet? Check out these past blog posts for some ideas:

Monday, April 21, 2014


"Sometimes, the reason some things get done is because there's a relationship there."

This is something a friend of mine recently said in a discussion we were having about some big changes coming to the company she works for. The company just announced they are moving hundreds of jobs from their current location to another city 80 miles away. She was speculating on how things will change in their day-to-day operations when those jobs are not only in a new city, but are filled with people her department has never met. Starting over with no background, new people, to try and pick up where they left off with coworkers with a history of working together, a team... because of that relationship.

Her comment made me realize that all businesses are really about relationships. While it might seem obvious to some that a massage business is about building relationships with our clients, it actually wasn't that obvious to me when I was first starting out. I can remember being so stuck in a scarcity mindset and struggling on how to get clients that day that I didn't think much past that appointment and creating a long-term relationship with that client. I remember feeling scared to ask clients to schedule their next appointment because I didn't want to seem "pushy".

Now when I look at my massage practice and that some of my clients have been with me since the beginning, it's amazing. 15 years working with these people's tissues. Marriages, divorces, births, deaths... relationships. We've gone through all of these things together in our working relationship of massage therapist and client.

Clearly, there's a big difference between a working relationship in a corporate setting and the relationship that goes on between massage therapists and their clients. "Things get done" might seem a bit off topic... but the important take away from that is "there's a relationship there". Reaching out to clients in between their appointments or if you haven't seen them in a while, asking after their session when they would like to schedule their next appointment, remembering important dates or life events by keeping organized records/notes of your sessions... these things can make a difference in building that trusted relationship with your clients.

Cindy Iwlew is cofounder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 15 years, and has been an associate instructor for Ashiatsu DeepFeet Bar Therapy since 2007.