Just a short and sweet post today.
I recently got some advice from my Dad that I thought was pretty valuable: Be yourself.
For one, if you are anything but authentic, the people you are trying to impress will see right through you ... eventually. And for two, if it isn't the real you they are impressed with, what's the point?
If your clients know you as bubbly and super sweet, then why would you try and be snarky with your marketing just because it's working for someone else? Is that really who YOU are? Your marketing is an opportunity to share a glimpse of your personality with clients and potential clients. Of course, it should portray professionalism. But it should also feel real. Especially in such a personal service such as massage. If you have to try and be something or someone you're not, you're doing it wrong.
How do you put your personality into your marketing efforts?
Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling.
authentic photo: freedigitalphotos.net