Face Cradle Cover Idea

Big thanks to Rebecca who sent me this great video showing how to wrap a pillowcase around a face cradle.  Great idea!

Do you use pillowcases for face cradle covers or do you prefer specific face cradle covers?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

The 7 Deadly Sins of Email Etiquette

Email marketing is definitely something we should be doing as massage therapists to keep connected with our clients.  (Did you catch Hillary's guest post a few weeks ago? A great testament to the power of email and building a list!) While it's not as exciting as social media, it's more personal and speaks directly to our client - it has potential to be much more effective than social media.  (If measuring effectiveness in ACTUAL BOOKINGS and not just "followers" or "likes" in social media.)   I'm not saying that social media doesn't have it's place in marketing for your massage business, because I think it does.  I do, however, think a lot of therapists who are struggling to build their practice are putting too much emphasis on social media and not enough on other areas to reach their ideal clients.  (More on this topic and ways I do feel social media is valuable later.)

When I was building my practice, I used email as a tool to help fill my schedule.  I'm dating myself here, but this was before social media was an option.  So it was a no-brainer for me to put some energy into email marketing.  This was also before awesome services like Mailchimp (or at least as far as I knew at the time), so I was doing old school emailing.

There's some cardinal rules to emailing for marketing purposes.  I highly suggest a service to make your life easier.  For one, it includes the unsubscribe link which is required by law so you're not spamming people with unwanted emails.  I like Mailchimp because it's free for up to 2,000 email addresses or something crazy like that.  But there are other similar services I have used as well - they are all pretty user friendly and easy to create beautiful emails.  I'll be doing another post soon with more info and details of using services like Mailchimp - so watch for it if you're interested in learning more.

If you're using a service like this, some of these mistakes won't be an issue because it's automatically prevented within the service.  However, these are all good things to keep in mind when emailing clients:


The 7 Deadly Sins of Email Etiquette:

1. Not using BCC when emailing groups.
   BCC stands for Blind Carbon Copy.  It's just plain rude to email clients en mass and have their email address for everyone to see in the "To" field.  Or using CC (carbon copy) which also allows all receiving the email to see the addressees.
   Don't do this.  It's unprofessional.  Your clients will notice and will not appreciate it.
2. Not having permission to email.
   It's always a good idea to have your clients permission to email them, and let them know ahead of time how often they can expect an email from you.  A monthly newsletter?  A weekly email with last minute openings?  Create some lists for clients to be a part of so they can receive all or only part of your email blasts.  Let them know what to expect.
3. Overusing High Priority.
   This won't be an issue with a service like Mailchimp, but flagging an email as "high priority" when it isn't will only irritate your clients.  Especially if they are in the corporate world and using email for business.
4. WRITING IN ALL CAPS.
   For the love of all that is holy, please don't do this.  This is considered yelling in text.  It will send the wrong message.  Same goes for using many different fonts, colors, etc. Many things that make a bad website can be applied to emails as well.
5. Delivery and Read receipts.
   Not an issue with mailchimp as it shows you who has opened your emails.  This is another annoyance in regular email.
6. Non-professional address for business communication.
   I had posted something a while back on our Facebook page about using professional email addresses and it was quite the controversial topic.  I certainly wasn't saying that therapists aren't professional if using a gmail or yahoo account, but that it's more professional to use your business domain name in your email address.
   Unless, of course, you have something like sparklyunicorn@yahoo.com for your address.  In that case, then yes. I am saying that's unprofessional.
   While I'm a proponent of being yourself in your marketing, aim for being your best professional self.
   Use your business name if using a free email service. MassageByCindy@gmail.com sounds better, right?
   Or use your domain name.  If you don't have a website yet, or don't have email with it, you can easily get a Google Apps account for $50/year or $5/month that includes a gmail account using your company name.  Cindy@MassageByCindy.com is even better, right?
7. No unsubscribe option.
   This is the spamming legalities I was referring to earlier in this post. Make it easy for clients to unsubscribe from your emails.  It's the law!

What do you think?  Do you have more to add to the list of deadly sins? 

I'll be writing more in the coming months on using email marketing to promote your massage business... so stay tuned.


Related posts:

Set Yourself Apart From the Competition
Powerful Ways to Show Appreciation to Your Clients
5 Lessons I've Learned

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

Five Lessons I've Learned [Guest Blog Post]

Today's post is a guest post from my friend and fellow MT Hillary - enjoy!

Five Lessons I've Learned From 

Running My Own Private 

Massage Therapy Practice

About two years ago I set out to become self employed in this crazy economy. It was a super scary leap of faith but now I am much more fulfilled by my work. I've learned some things about how to make my practice successful and here they are:

1. Organization.  

In the beginning, it was important for me to figure out my processes and make plans for implementation. I decided what my ideal client would be like, how I was going to retain ideal clients, how I would handle no shows, late clients, and confrontation.  These things are not always fun to think about but we all know that they will come up, sooner or later. 

Having a plan or a policy in place helps create consistency in your practice and will show clients that you are well prepared to address the issues that come up. It will also give you confidence in handling uncomfortable situations. You can even create “scripts” for no shows or inappropriate clients. Knowing what you’re going to say beforehand and having a plan of action will give you the professionalism needed to be successful.

2. Use tools to help you. 

An email list and an online booking option have been some of the most helpful tools I've added to my practice.  

Being a gen Y-er, I hate talking on the phone. I will avoid it at all costs so having an online booking system suites me well and my GenY clients. Even older generations prefer to book their own sessions. 

Anyone up for a game of phone tag? No thanks! 

I am a Bodywork Buddy user and absolutely love all of the features it has to offer. My clients love booking sessions at their leisure and the system is so user friendly. It also helps me keep track of my expenses and soap notes- (and a ton of other stuff too) LOVE that! It’s just one thing I don’t have to worry so much about and I feel like I’m covered!

3. Invest.  

Buy good equipment and supplies. It’s okay to spend some money on the front end for good stuff that will last forever. I saved up $1200 for equipment before going out on my own and sat down and decided what services I was going to offer, supplies I would need, and how to get the most bang for my buck.  My clients notice the quality and I love the fact that I have everything I need and I’m not shelling out lots of money every month replacing or restocking.

4. Work on yourself. 

Personal presence is something that is worth thinking about. 

How you communicate verbally and non-verbally will ultimately determine your success when working with other people.  

Some questions to ask yourself:

• What is my posture saying about me?
• Is my hygiene on point?
• Do I look people in the eye?
• Would I feel confident with me if I were a massage client?

Personal presence also means looking at the “energy” you’re putting out there. Are you aware of yourself? Do you listen to your clients or can they tell that you are off in la la land?  

When I was in massage school, we learned about “grounding and centering” ourselves. I was in my early twenties and had no clue what that meant but now I use this exercise EVERY DAY. When I begin and end my massages I try to calm myself and connect deeply to my inner mama bear - My fierce and nurturing center. It’s a powerful practice that I know my clients pick up on- and it tells them that I am confident and that they are safe to relax.

5. Seek out Sage advice. 

The moment that propelled me in to manifesting my massage practice is one I’ll never forget. I was sitting in a private yoga therapy session, feeling overwhelmed, unhappy, and stuck in my current work environment - my therapist took me on a sensory journey that was so powerful that it created Gaia Bodywork right then and there. She asked me what I wanted my practice to FEEL like, Then she asked me what I wanted it to SMELL like, TASTE like, and so on. With her help, I had set a powerful intention that became a reality. 

Business coaching or life coaching can be a blessing! Some of my favorite “sages” are Marie Forleo, Danielle Laporte, and my semi local bad ass biz coach Lauren Sheehan of the Feminine Rhythm.

I hope these suggestions have inspired you and your practice!

Love & Light 

Hillary owns  Gaia Bodywork in Richardson TX. and has been a licensed massage therapist since 2004.

http://about.me/hillary.arrieta

                                  Thank you, Hillary!

order/chaos photo: freedigitalphotos.net 

Preparing for a Massage Interview - What Every Massage Therapist Should Know and Ask

Preparing for a Massage Interview - What Every Massage Therapist Should Know and Ask

By Laurie Craig

Before you can start working as a massage therapist, you have to perform a massage interview to get the job, and interviewing for a massage position is quite different than most other interview processes. For many massage therapists, the first job they hold directly out of massage school is for a chiropractor, or a spa / salon owner instead of working as an independent contractor, and it's important to know what to ask in order to accept the right position. Understanding if you will work as an employee or an independent contractor - especially when a massage therapist is beginning his or her practice - is helpful when deciding where to work.

Why You Need a Resume and Cover Letter When Interviewing for a Massage Position

While you will not be sitting at a desk or crunching numbers, you do need to prepare a resume and cover letter for your anticipated massage interview. Even though it is a non-traditional environment, your employer will want to see that you are a professional massage therapist who can represent himself or herself adequately, and a well-written cover letter can show that you have good communication skills - an invaluable asset when working with a diverse set of clients. Be sure to include information about your school, your modalities, and your intended certifications - the more a potential employer knows about you and your specific interests, the more you will stand apart from the rest of the crowd and the higher the likelihood that you will soon be interviewing for the massage position.

Coming in for a Massage Interview

When you receive a call to come in for an interview, prepare to actually give a massage. This might surprise some applicants, but you are interviewing for a massage position, and your employer wants to know what you can do and what your style is like. Because you want to be comfortable while giving the massage, be sure to wear an appropriate outfit for both a massage and an in-person interview. Often, clean, long black yoga pants and a collared shirt will do just fine. Unlike most interviews where applicants are expected to wear slacks and a button-down shirt, your potential employer will expect a massage therapist to be dressed for the test massage. Just to be sure, when you schedule the massage interview, ask over the phone what would be appropriate attire. Additionally, it is always a good idea to arrive at the massage interview fully prepared - a massage therapist should bring supplies to the interview such as sheets, and lotion or oil. While the interviewer will likely have these supplies on hand, it is always a good idea to be in control of the session by being fully prepared.

When interviewing for a massage position, depending on the size of the business, a human resources person or the owner will likely be the first person to sit down with you for a few moments and talk with you about your education and experience. During the massage interview, be prepared to talk about what you learned in school, what your strongest and weakest modalities are, what you envision for yourself as a massage therapist, and about your previous experience with clients. Then you will give a test massage, either an abbreviated (30 minutes or less) or standard (one hour) massage, showing your abilities to give Swedish and deep tissue massage. Interviewing for a massage position sometimes, but not often, involves you being asked to display competence in additional modalities that you have listed on your resume such as hot stone therapy, or sports massage.

It is important to be yourself during the massage interview. Just relax and give the same massage that you would give to a client. Do not be nervous, because it will come through in your touch. Your employer is looking to see your skill as a massage therapist, and the more natural and relaxed you are the better interviewing for the massage position will go.

Getting the Job and Working

If the massage interview goes well and you get the job, you will likely begin either as a full-time or part-time massage therapist. Be sure to speak with your employer up front about the method of compensation and your designation as either an employee or an independent contractor, because these are very different and can make a big impact on your revenue and tax filing at the end of the year. This is a very important question to ask when interviewing for the massage position as employees are expected to work during a set number of hours, can only work for one employer at a time, and must comply with the employer's standards of service and instructions about how to deliver massage therapy. From a financial standpoint, make sure that you understand during the massage interview if you will be an employee, as employers pay the majority of the employee's taxes, and the massage therapist is often eligible for benefits such as health insurance and paid vacation time.

Unlike employees, independent contractors are typically able to set their own hours, and are paid a percentage of the total revenue they bring into a business. They tend to have more flexibility about the type of massage protocol delivered and the types of services offered. If this is the type of work environment you have envisioned, you should establish this when interviewing for the massage position. For example, a massage therapist who is an employee at a large spa will be expected to adhere to the standard services as listed on a published menu of services but a contractor should legally have more flexibility. During the massage interview, ask if customers expect to receive a comparable massage regardless of which therapist they see, and if therapists are expected to closely maintain a massage protocol. If a massage therapist works as an independent contractor in a smaller spa or for a chiropractor, he or she is more likely to be able to decide upon which services to offer, the rate of the services, and the hours during which those services will be available. Another reason to clarify your status as an employee or contractor when interviewing for the massage position is because independent contractors are responsible for their own client records, and have control over those client records when and if they decide to leave their place of business. It's important to understand this early on in the massage interview, because with this independence comes the expectation of independent costs - contractors do not have taxes paid for by their employers, and often pay a large amount of money out-of-pocket at the end of the year.

Longevity as a Massage Therapist (Employee or Contractor)

It is important to understand all of the different elements that go into interviewing for a massage position, and know which questions to ask before you get hired. In addition to being prepared to give a hands-on trial massage, you should also determine during the massage interview what your potential employer expects from you in terms of compensation, hours, employee status, massage type, and career ambitions. That way you can be sure to begin a long-term, profitable, and enjoyable job as a massage therapist, either as an employee or an independent contractor.

Laurie Craig, the 2007 recipient of the prestigious Jerome Perlinski American Massage Therapy Association National Teacher of the Year award and the recipient of the American Massage Conference 2011 Educator of the Year award, is a respected health science educator and co-founder of Georgia Massage School in Suwanee, Georgia. She brings more than 25 years of varied experience to the massage school, combining her unique teaching skills, professional acumen, and passion for teaching with a comedic edge that students remember and embrace years after experiencing her classes. She also serves as a subject matter expert and test item writer for the Federation of State Massage Therapy Boards and has written test items for the National Certification Board for Therapeutic Massage and Bodywork. For more details, please visit www.georgiamassageschool.com.

Article Source: http://EzineArticles.com/?expert=Laurie_Craig


http://EzineArticles.com/?Preparing-for-a-Massage-Interview---What-Every-Massage-Therapist-Should-Know-and-Ask&id=6215186









Image: freedigitalphotos.net

Pinterest

I posted this video on our Facebook page a while back.  But with this recent article detailing how Pinterest is now sending more web traffic than Yahoo Search, I thought it was worth a blog post about using Pinterest for your massage business.

I'm not sure that using Pinterest will directly bring you more massage clients, and I've found conflicting information on whether or not it helps with search engine optimization.  But that being said, if you happen to be on Pinterest anyway, and enjoy it - why not create some pins for your massage biz?

I think a board with info on self-care for clients would be valuable.  Put your Pinterest link on your website and direct clients to your boards for info on health, massage, self-care, etc.  It could be a great resource for your current clients if nothing else.

What do you think?  Do you have a Pinterest account?  Have you noticed an increase in traffic to your website from it?

Share your Pinterest page in the comments below so we can all follow you.

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 13 years.  www.BodyworkBuddy.com

Just Be Yourself

Just a short and sweet post today.

I recently got some advice from my Dad that I thought was pretty valuable:  Be yourself.

(And this is coming from someone with an old-school handlebar mustache.  As you can see, my Dad is awesome!)

For one, if you are anything but authentic, the people you are trying to impress will see right through you ... eventually.  And for two, if it isn't the real you they are impressed with, what's the point?

If your clients know you as bubbly and super sweet, then why would you try and be snarky with your marketing just because it's working for someone else?  Is that really who YOU are?  Your marketing is an opportunity to share a glimpse of your personality with clients and potential clients.  Of course, it should portray professionalism.  But it should also feel real.  Especially in such a personal service such as massage.  If you have to try and be something or someone you're not, you're doing it wrong.

How do you put your personality into your marketing efforts?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 13 years.

                                                           authentic photo: freedigitalphotos.net

Cool Tool: Replace Your Phone Number With Your Name

freedigitalphotos.net

Sprint just launched a cool service to allow you to replace your phone number with your name.  How great would it be to just tell clients to call **YourMassageBusiness?  Pretty neat!

Have you done this or are you considering doing this?  What do you think?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 13 years.  www.BodyworkBuddy.com  

Series: How To Set Your Massage Referral Program on Fire / Part 10

Last week's referral tip was about troubleshooting.  Now we're to our last post in the series!

Referral Fire Starter Tip #10: What NOT to Do.

We’ve spent some time talking about how to fix some of the things that can go wrong with your referral program; now, let’s discuss some things you’ll want to avoid at all costs. Any one of these pitfalls can sabotage your referral success:

1. Not following up. We talked earlier about the need to actually do something with the names and numbers you collect. If you don’t use them, it’s the same as sticking quarters in the ground and waiting for them to grow into dollar bills. You need to follow up and connect in some way with these referrals!
2. Not automating your process. Your referral process should run as smoothly – and as automated – as possible. If you’re collecting referrals electronically, there should be an automatic process for them to get forwarded on to you. Don’t let your referrals get bogged down at any point; a kink in the hose means a kink in your business.
3. Not keeping it simple. The more complex your process is, the more time and energy it will take to administer it. If you have to choose between keeping it simple or making it really cool, go with simple. Your referral program should be a money maker for you, not a resource swallower.
4. Not telling people about it. No one is going to go out of their way to take part in a program they don’t know about. Take every opportunity to let people know how they and their friends can benefit from your referral program.
5. Not paying attention to changes around you. If your client profile is changing, or your market is changing, or the products and services your clients are demanding are changing, you need to be aware of that. Your referral program won’t rescue you from being behind the times in other areas of your business.
6. Not valuing referrals and treating them like gold. The highest compliment a client can pay you is to refer a friend or family member to you. If they do and that friend has a bad experience, it reflects poorly on them. When someone sends an acquaintance your way, you need to go above and beyond to make sure that referral has a great experience. Not only will that make you look good, it’ll make the original client look good, too.

Conclusion

As you can see, creating a strong referral program isn’t rocket science. In fact, the more simple your program is, the easier it is for you to administer and for your clients to understand.

But don’t be deceived by the simplicity; referrals are the lifeblood of any serious businessperson. Having clients who constantly feed quality leads your way is like having a sales force of hundreds of additional people – without having to pay them a salary or benefits!

Keep the tips and suggestions in this series on-hand to make sure your referral program is as successful as possible. And when in doubt, go for the most simple solution you can design. That approach is sure to keep your program operating smoothly and easily.

Series wrap up:
Part 1
Part 2
Part 3
Part 4
Part 5
Part 6
Part 7
Part 8
Part 9

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 13 years.  www.BodyworkBuddy.com

Cleaning Your Hot Stones

Do you offer hot stone massage?

A blog post a while back from Massage Table Outlet about the most likely places for germs to lurk got me thinking about the importance of keeping massage stones clean and sanitary.  (I was also horrified at the lemon wedges!!)  A quick look on YouTube resulted in tons of great videos on the topic.

Here's a short video with some suggestions.
What have you found to be the best way to clean your stones?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 13 years.  www.BodyworkBuddy.com

Series: How To Set Your Massage Referral Program On Fire / Part 5

Last week's tip to set your referral program on fire was to give great service.  That brings us to #5 in this 10 part series.

Referral Fire Starter Tip #5: Gather Client Testimonials
One of the most powerful tools you can have at your disposal when working to gather referrals is client testimonials.  Last week I wrote about easy ways to get testimonials from clients, but this post is more about why you should be using testimonials.  Testimonials from satisfied clients work in a few different ways to strengthen your referral program:

1. They make the existing client more committed to you. If their name and/or face has appeared on your website, in a direct mailing piece, or in a newsletter, they are going to be much more invested in your success. They’ll want you to succeed and be willing to help make sure that happens by referring friends, family members, and acquaintances to you.
2. They hold more weight with referrals. When a potential client sees a whole page full of quotes and testimonials from existing clients, it further cements the idea that you’re someone they want to do business with.
3. They help with “cold” leads, too. The next best thing to a direct referral is a “cold” lead who sees page after page of satisfied, smiling clients. Why do you think so many plastic surgeons and weight-loss experts use before-and-after photos? THEY WORK!

Gathering client testimonials can be a little bit daunting, unless you know exactly what you’re looking for, and in what format. Here are some tips:

• For websites, video testimonials are great, but not necessary. A text quote is fine, and as many people are hesitant about appearing on-camera, they’re often much easier to get from your clients.
• If you use online scheduling, many of these services include collecting reviews or testimonials from your clients.  It doesn't get any simpler than this!
• If you don't use online scheduling, make it easy for clients to give you a testimonial by having a questionnaire for them to fill out. The better sense they have of what you need, the better they’ll deliver.  Create a simple questionnaire with questions like: "how do you feel when you need a massage?"; "how do you feel after a massage?"; "what do you like most about Cindy's massages?"; "would you refer a friend to Cindy? Why or why not?".  Remove the questions, string the answers together in to a paragraph - and there you have a testimonial.
• Make it a habit to ask for testimonials. Once someone refers a few client your way, follow up. Say, “You seem to really like our services – and we love you! Would you be willing to record (or write) a short testimonial we can use in our marketing materials?”
• Edit judiciously. Some people will go on and on. It’s great that they’re so excited, but the reader or viewer just wants the main points. Cut where necessary.
• Reward them for helping you out. If you’re using their image and/or words to get more business, they should be rewarded for doing so. But don’t make it a straight, “Give me a testimonial and I’ll give you a free treatment;” that could be seen as bribery. Instead, send them a small thank-you well after the fact, or put them in a drawing to win a larger item.

Testimonials are a great addition to any marketing program, and will make your current referral program even stronger.

Exercise for this week: gather at least 2 testimonials from clients!

Series wrap up:
Part 1
Part 2
Part 3
Part 4

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 13 years.  www.BodyworkBuddy.com

Facebook & Clients: Stay Professional With Lists

A few weeks back in a post about why politics & massage don't mix, I mentioned the benefits of using the Facebook List feature.  I was going to write a post about how and why to use lists on Facebook to maintain your professionalism when you have friends, family, AND clients on your Facebook.  But then I came across this article by Gary Wagnon that breaks it down perfectly.  So I thought I'd share.


Having a Facebook Split Personality

By Gary Wagnon


Maybe you are Bruce Wayne by day and Batman by night. Or just maybe, you're clients and colleagues know you as Professor or Your Honor, but your high school classmates know you as "HotRod". Nothing is more comforting to hear than, "Hi, I'm Dr. Hotrod Smith and I'll be operating on you today."

Facebook is the great connector. We reconnect with classmates we haven't talked to in years. With them, we relive memories, embarrassing moments and teenage milestones. Plus, it's fun. But sharing that picture of ourselves may not exactly further our professional image. I'm sure lots of us have those past skeletons (like streaking the quadrangle in college), but we don't exactly put them on our resume.

Enter the new Facebook Friends lists. Facebook launched their expanded Smart Friend List feature this week. With this change, your friends can now be categorized into four pre-defined categories, Friends, Family, Acquaintances and geographic location. You have always had the ability to create lists but the process of posting to a specific list was cumbersome and obscure. Today it's prominently displayed next to the share button on your status update.

When the Friends Smart List feature launched, it automatically assigned friends to your local area list. It also assigns some family members to the Family group (although I had to add a couple of my immediate family members. They were in the "List suggestion" section, which made it easy to add.) You will have to initially add people to the other lists. In the beginning, it may be a little time consuming, but if you add new friends to lists as you confirm them, it will be much easier.

Maintaining Your Two Personalities


I frequently hear clients and social media students ask, "How can I keep my business and personal life separated?" Smart lists make that very easy. But more than that, it can be a good practice to enhance your marketing message. Chances are, your friends may not be the least bit interested in your business marketing content. And when your professional connections are "eavesdropping" on your conversations with friends, they probably won't be able to follow along or even be interested. Either group may tend to filter out your updates since they aren't pertinent to them.

A better practice would be to target your updates to the group of friends it is directed to. Create a list of professional or business friends and post only business related content to that group. Meanwhile, create another list of friends that you post your personal updates to. Each list then sees content they should be interested in and will be more attuned to each post you make.

There will be some friends that will fit both categories, so assign them to both. They won't receive duplicate posts, but they will receive posts anytime you update either list. Some of your content will be appropriate for everyone. In those cases you can post to Friends and everyone will receive it.

One thing you should know about Smart Lists. When you post to a list, there is an icon on the "Like Comment" line below the post. The icon will either be a globe (Public), friends or a cog (lists). By mousing over the icon, you will see a message that shows what the update was shared to friends, friends of friends or the name of the Smart List. For that reason, you may want to be cautious with your list names.

List can be useful in many ways, such as announcing local events. What other ways have you used the list feature?


Gary Wagnon is the Sensei of the Ninja Marketing Dojo, a comprehensive online marketing course designed to relieve the frustration business owners and manager face when trying to understand online marketing. Using a martial arts model, students will build on foundational principals, mastering each level before advancing.

Article Source: http://EzineArticles.com/?expert=Gary_Wagnon
http://EzineArticles.com/?Having-a-Facebook-Split-Personality&id=6583524


image: FreeDigitalPhotos.net

Credit vs. Debit Cards [Infographic]

A while back I wrote about Accepting Credit Cards to Increase Your Massage Business.
That post spurred an interesting discussion recently on our Facebook Page.

I find this topic very interesting.  I saw a big increase in my business when I started accepting credit cards.  And now, a large percentage of my clients (54.8%, to be exact) pay with plastic - whether it's credit or debit.  (Unfortunately, I don't have the % of credit vs debit).  But this number definitely makes it worth it to accept cards in my practice.

What are your thoughts?  Do you use a debit or credit card in your own life?  Do you prefer businesses that offer the convenience of accepting your cards?  Or do you prefer to stick to cash only?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling.
She continues to operate her own private massage practice of 13 years.  www.BodyworkBuddy.com