Have you been wanting to get testimonials from your clients,
but aren't sure how to go about doing it?
Here's some simple ideas on how to make it happen:
•Abundant testimonials are actually everywhere. You might not need to actually ask for testimonials. If you listen, you will find out that great testimonials are part of everyday conversations with your clients. Did Joan just mention that she's never felt better after her massage? Did Robert email you to thank you for the relief he's gotten from low back pain from your massages? If it sounds and looks good, then you can probably use it. Be sure to get permission from the person. I've actually seen my name and words on a company's Facebook page that they never asked my permission to use. Not. Cool.
• Change the wording. "Testimonial" can be intimidating. Your client might think they need to write a flowery, long-winded account of your services. Honesty is all that's needed. Words like review, feedback, comments, etc all take the pressure off.
• Make it easy for them. Have a feedback form or guestbook on your website. Leave a feedback journal in your massage room. I've even seen a massage room that had a beautiful glass vase full of notes left by clients. That way, people can leave you comments when they're still drunk from their massage. *Tip: put a few notes in there to start, so no clients feels like they're the first to leave a comment.
*Shameless plug: Bodywork Buddy just added a feature that automatically emails your clients and asks them to leave a review after their massage. You then have the option to publish it to your online scheduler. It doesn't get any easier than this, seriously.
• Give a prompt. Clients sometimes struggle with where to start. It's better to ask questions like "how do you feel after your massage?" and "what do you like best about our services?".
Do you already have a system in place for collecting client testimonials? What works well for you? Do you use those testimonials on your website and other marketing? (Because you should!)