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Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Showing posts with label videos. Show all posts
Showing posts with label videos. Show all posts

Tuesday, August 22, 2017

How To Customize Your Online Client Intake Form

Need help with customizing the default intake form in your Bodywork Buddy account? This video walks you through the basics of changing your form.

Let me know if you have any questions!

Cindy Iwlew is a licensed massage therapist who has had a private practice since 1999 and cofounder of Bodywork Buddy massage software.

Tuesday, August 8, 2017

One Simple Trick to Get More Massage Clients Online

Testimonials and reviews help build trust with potential clients, resulting in them being more likely to schedule a massage appointment with you.

Research from Nielson reports that 88% of people will trust online reviews. In fact, many prospective clients will automatically search for reviews and testimonials about your services. Make it easy for them by displaying raving reviews right on your massage website and online scheduler!

Bodywork Buddy makes it painless to collect reviews. Once a session record is created (within 24 hours of the appointment time), our massage software automatically emails a request to the client to leave a testimonial. You can then choose to publish it to your online scheduling microsite.

Ready to give it a try? Signup for our free 15 day trial.

Cindy Iwlew is a licensed massage therapist who has had a private practice since 1999 and cofounder of Bodywork Buddy massage software.

Sunday, August 6, 2017

Using Video Marketing to Boost Your Online Bookings {Guest Post by Sachiyo Langlois}

If you are an Ashiatsu Therapist, I am sure that you get a lot of - " So.... what do you? " or " A~shi what?" questions.

After losing a contract with a company which used to offer an alternative medicine program to their employee, I lost about 1/3 of clients. So I had all the time in the world to do something about it. 

I saw a silly family short movie that was made and posted by my friend on the Facebook. And literally I had the light bulb moment; I decided to make my own commercial video for my business.
First, I asked general questions to the Ashiatsu Therapists for tips and suggestions for creating a commercial video. I wanted the video to look professional (non-sexual), informative and somewhat entertaining.

I placed my dear friend (who also made the family movie) behind GoPro camera. I showed her a few examples of how other Ashi videos look and I directed how exactly I want her to capture the strokes. I brought 2 desk lamps to brighten up the room, chose a female model client who is fit and has nice skin tone without any tan marks, chose red wine colored sheets so that will pop out against powder blue walls, I wore black or green t-shirts with black capri pants so that I look professional rather than Asian prostitute look. I also included a foot washing scene, which I was so happy with avoiding dirty foot image, etc...etc...  

We spent about 1 hour for this video shooting and the toughest part was choosing only a very few good scenes so that the total length of my video would be around 1-minute. I added caption throughout the video to explain what it is, and contact information at the end. I spent a lot of time searching for how to, but I managed to create an pretty darn good video without spending any money.

3 months later, I have also decided to make a second video doing Ashi-Thai Bodywork outdoors. This one came out even better than the first and includes the water mark / my biz logo in it. If I ever get hurt and not being able to do Ashi, I may get into this.

I have released these videos on Facebook ads with a Holiday Sale and I got a great result. Also, even people from far away (like an hour away!)
came to receive a one hour massage. I think that now, most mysteries are solved... let's make an appointment. Kind of.

My Ashi video's are posted on my "Kooma Massage Therapy" Facebook page and YouTube. Youtube share can include related but inappropriate videos so I would suggest sharing them from my FB page. Please make your contact info visible in your post and don't forget to " Like" my page. :)

Ashiastu Barefoot Massage - Go Pro camera and its video editing software  
Music by Nathan Mark ( Lindsay camera girl, her husband )
Ashi-Thai Bodywork  -  GoPro camera and iMovie software. 
I used the music from the iMovie software.

Thursday, May 5, 2016

Pillossage Class

I took Pillossage with Karen Kowal a few weeks ago in Grand Rapids, Michigan.

It's no secret I love Mother Earth Pillows (they're like heaven!), and I've been wanting to learn the thermal connective tissue release technique that Karen created using them ever since I first saw it at NERC (AMTA New England Regional Conference) in 2008. I was working in the Ashiatsu Deepfeet Bar Therapy booth, but got a chance to check out the other booths and fell in love with the aromatic Mother Earth Pillows. I hadn't gotten a chance to receive the work at that time. (Bummer!)

I found in class that it's nearly impossible to stay awake while receiving this work!  It completely zones clients out while receiving it. It's a great addition to any session, especially for those chatty clients that can't seem to relax.

From that first feather stroke down the body wrap pillow over the spine, clients seem to just sink into the table a bit more and really open up to receive. It's a gentle technique making it work well for most clients.

My clients comment all the time on the great aroma of the pillows. I've been incorporating them into my work for a while (mostly just to help keep clients warm) but after Karen's class, I have all sorts of awesome tricks to add in to my sessions with the warm pillows.

I found this arm and shoulder work in class especially yummy:

Went to write this blog post and realized I didn't get any pics with Karen while in class! Looks like I might have to make a road trip to her next class sometime soon for the self-care workshop she teaches. ;)

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling

She continues to operate her own private massage practice since 1999.

Tuesday, April 23, 2013

Got Issues in Your Tissues?

Today's blog post is an interview with Shannon Gilmartin, instructor for ACE Massage Cupping.
I hosted a workshop with Shannon at my studio a few years ago and absolutely LOVED her class.  I still use cupping every day in my massage practice, and my clients love it.

What exactly is massage cupping and how is it different from traditional chinese medicine cupping?Massage cupping is a modern adaptation of the ancient cupping therapies. We use cups to mimic massage techniques and as an adjunct, therapeutic technique.

What are the benefits to the client to use massage cupping?
Benefits vary widely, as massage cupping is truly as versatile a therapy as is each massage therapist. Its benefits include lymphatic drainage, loosening adhesions (from small cellulite dimpling to scar tissue and fascial bindings), moving stagnant materials/decongesting areas of the body, stimulating blood flow, hydrating and nourishing tissues that are otherwise lacking, relieving inflammation, releasing deep tissue restrictions, and sedating the nervous system. Clients receive therapeutic massage for so many different reasons and I truly think every client can enjoy this technique. Ever since I began working with massage cupping, EVERY client I have used them on has enjoyed the work and its results! Great descriptions I have heard from clients are that they feel 'more fluid mobility,' 'aired out' or that their tissue has 'breathing room' from massage cupping- how great does THAT sound!?

What are the benefits to the therapist?
The therapist benefits extensively, too. For one, massage cupping is a major vasodilator so the therapist saves their efforts to warm the tissue of their clients. Also, many of us have those clients who LOVE deep tissue but the therapists get burnt out, overuse their thumbs and struggle while the clients keep saying they can go deeper. The cups allow for quick hyperemia and hydration to their client's tissue, thereby allowing for much deeper sensations to be felt by the client with less exertion from the therapist. Also, the client feels MUCH better the next day. Many deep tissue clients feel tender and sore the following day(s) but the cups allow for much easier after effects with phenomenal, lasting results. That being said, many of us want to help our clients so very much and the results from using cups appropriately truly enable us to help release restrictions effectively and in many cases give permanent resolution!

How long have you been a therapist and how long have you been teaching?
I have been in the massage therapy business since 1999, working with Massage Cupping since 2004, and teaching with A.C.E. as an educator since 2008.

How did you come across massage cupping?
Funny yet true story: I saw an ad in a magazine for a class in Las Vegas. I wanted to go to Vegas and see my friend, learn about this technique that used fire, and the whole trip would be for business! Little did I know what a life changing experience the class would be.

Why did you decide to start teaching it?
When I left the class, I began practicing on myself and the results were amazing. I had been in a severe car accident when I was 17 and had a very large scar on my cheek and many muscular discomforts associated with the accident. I committed to working on myself regularly for a while; it began softening the rigid adhesions and scar tissue, and drew glass and sand out of the scar. Eventually my face looked almost 'normal' again. I contacted Anita Shannon with my enthusiastic testimonial and asked if they were ever interested in someone to help them... and here I am :)

What conditions have you successfully treated with massage cupping?
Wow, honestly too many to list. A few stellar examples: I am passionate about the scar tissue work and over the course of a year’s constant work, I helped dissolve 30-year, almost full-body, scar tissue (client had gastric bypass over 30 years ago, and followed by a brutal skin removal surgery which left thick rope-like scars from elbows to knees)! I am also passionate about working with amputees and have had amazing results with not only alleviating phantom pains but also helping purge the old blood, debris and medications from the remaining limb's tissue. The pulmonary results have been impressive; I have a COPD client who 'breathes because of me' and I have been able to help improve her quality of life, It is such rewarding work! I have helped avoid surgeries to 'clean out the area' for all natures of injuries. Athletes have quickly recovered from both injuries and intense sporting events – with enhanced performance, too! Post plastic surgery clients have accelerated healing from the drainage done with the cups. Diabetic, necrotic tissue that goes from open fissures and black tissue to no fissures and light brown coloration! And of course, there are people who say 'I can handle the deepest pressure you can give me.' I first use the cups a little, then BARELY give them DEEP work and they say WHOA!!! See!? I could go on and on. 

What do you like best about teaching massage cupping?
Sharing this awesome technique and its potential, and then seeing every student just GET IT. Every class, every student truly enjoys it and I see 'light bulbs' every time! It is so rewarding to be able to help pass this along because (I believe) every body can benefit from this in some capacity.

I am honored to work with Anita Shannon and the other educators in A.C.E., as I honestly feel our work changes lives. Words cannot convey the reward we get day in and day out from people all over the world and seeing how much our work helps. Cupping is as old as time, but these techniques Anita created and how we all cohesively came to share massage cupping and vacutherapies as both educators and bodyworkers is by far the most rewarding experience I have had.

My website is; our national website is We offer classes all year long, everywhere!!

A huge thanks to Shannon for this interview and for the awesome class she taught at my studio!

Check out this video of some massage cupping done by founder Anita Shannon:

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 14 years.

Thursday, February 7, 2013

“Trigger Point Ninja ™” – He’s “Knot” Your Average Ninja

“Trigger Point Ninja ™” – He’s “Knot” Your Average Ninja

New Free Web Series for the “Stealth & Wellness” Community Serves Up Thrills, Chills, and One Heckuva TriggerPoint Smackdown

by Susan Epperly, B.A., L.M.T.I., C.M.T., Co-Owner & Creative Principal at Tiger Lily Studios & Creator of Trigger Point Ninja

Those of you who know me know that, in addition to being a Clinical Massage Therapist and Massage Therapy Instructor, I’m a vocal advocate of using fun, humor, and creativity to spread the word about the virtues of massage & bodywork.  Not only do I believe in laughter as real medicine, but I also consider humor to be a powerful, unparalleled learning & teaching tool.  As far as I’m concerned, the wackier, goofier, and sillier the presentation, the better the lesson is learned and the longer the information is remembered.  My comic, “A Touch of Humor,” which is a regular feature in ABMP’s “Massage & Bodywork” magazine, is one example of my creative exploits.  And another recent example of my insatiable need to engage in arsty-fartsy endeavors is the web series that my husband & creative partner, Shane, and I have created through our production company, Tiger Lily Studios.

The all new show, Trigger Point Ninja™, chronicles the eponymous character’s single handed (in fact, single digited!) war on the worldwide terrorist organization known as Myofascial Trigger Points.  A great learning and teaching tool for health & wellness practitioners and laypeople alike, each five minute episode incorporates educational components as well as quirky humor and tongue-in-cheek action & adventure.  Episode one, “Deadly Traps,” focuses on the trigger point terrorists that harbor out in the trapezius muscle, while future episodes will feature the trigger point terrorist cells that terrorize a variety of other muscles.   

Happily, since having released the pilot episode on January 1st, we’ve enjoyed phenomenally positive responses from our colleagues, clients, and even a variety of folks in the entertainment industry.  While some have wondered how on earth we managed to come up with this character and how we made the connection between Trigger Point Therapy, deadly ninjas, and worldwide terrorist organizations, if you’ve studied Trigger Point Therapy (the modality in which Shane and I specialize), you understand that it’s really not that far of a stretch. 

Trigger points can sometimes act as covert saboteurs (latent trigger points), or as spectacularly bullying “super villains” (active trigger points).  Despite being confined to their assigned “headquarters,” they are able to wreak havoc in a variety of remote locations.  They operate as members of terrorist cells, and have specific relationships with one another, including hierarchies comprised of “kingpins” (key trigger points) and “lackey henchmen” (satellite trigger points).  Their effects can spread from one territory to the next and “corrupt” neighboring regions  (creating complexes of postural dysfunction and compensatory patterns).  And as Trigger Point Therapists, we know that we must be stealthy and clever in order to outsmart and usurp these terrorists.  We know that we must first eliminate a key trigger point (the “kingpin”) if we stand any chance of defeating its satellite trigger point(s) (its “lackey henchmen”).  We also know that we must act stealthily and surreptitiously, so as to “slip in under the radar.”  (The nervous system’s radar, that is.)  We’ve all had experiences wherein we attempt to “attack” a trigger point too quickly, too aggressively, or too brazenly, only to find that our client’s nervous system “shuts us out” (by tensing up and guarding the musculature).  If we take a more furtive approach, however, we can patiently wait for the most opportune moment, and then gently, quietly, and stealthily slip in, zero in on the trigger point, and “assassinate” it, much like a shrewd and stealthy ninja silently and meticulously stalks and overcomes his prey.

If you haven’t seen Trigger Point Ninja ™ Episode 1, “Deadly Traps,” I hope you’ll check it out.  Whether you’re a seasoned Trigger Point Therapist, a practitioner who is just starting to explore this amazingly powerful modality, or even if you’re hopeful that Trigger Point Therapy can potentially help relieve your own pain, you’ll find plenty packed into each five minute episode to entertain, educate & engage.  Shane and I have five more episodes slated to be released throughout 2013, with Episode 2 coming out on March 1st

The best way to make sure you don’t miss an episode is to subscribe to the Tiger Lily Studios YouTube channel  You’ll also find a variety of fun previews there, as well as the animated video versions of my “A Touch of Humor” comics.  Becoming a fan on Facebook ( or following Trigger Point Ninja ™ on Twitter (@TrP_Ninja) are also great ways to keep up with this “stealth & wellness” hero, and joining “The Ninja Network” at will ensure that you receive official briefings about this Myofascial Master’s noble missions and clandestine exploits, as well as lots of fun freebies.

I’d like to extend a big “Thank You!” to Cindy Iwlew and Bodywork Buddy massage software for the opportunity to share this project with you, and Trigger Point Ninja ™ is proud to count the Bodywork Buddy folks as allies in The War on Trigger Points!

Tweetable: zero in on the trigger point, and “assassinate” it

Susan Epperly, B.A.. L.M.T.I., C.M.T., is a Clinical Massage Therapist in private practice in Downtown Austin Texas, specializing in Trigger Point Therapy.  She and her husband, Shane, in addition to operating their practice, also own Tiger Lily Studios, LLC (, through which they produce creative content for the health & wellness industry.  Tiger Lily Studios’ goal is to “Entertain, Educate & Engage” an audience of practitioners and laypeople alike.  Susan’s creative credits also include the Massage Therapy comic, “A Touch of Humor,” and creating “Trigger Point Ninja ™.”