If you are an Ashiatsu Therapist, I am sure that you get a lot of - " So.... what do you? " or " A~shi what?" questions.
After losing a contract with a company which used to offer an alternative medicine program to their employee, I lost about 1/3 of clients. So I had all the time in the world to do something about it.
I saw a silly family short movie that was made and posted by my friend on the Facebook. And literally I had the light bulb moment; I decided to make my own commercial video for my business.
First, I asked general questions to the Ashiatsu Therapists for tips and suggestions for creating a commercial video. I wanted the video to look professional (non-sexual),
I placed my dear friend (who also made the family movie) behind GoPro camera. I showed her a few examples of how other Ashi videos look and I directed how exactly I want her to capture the strokes. I brought 2 desk lamps to brighten up the room, chose a female model client who is fit and has nice skin tone without any tan marks, chose red wine colored sheets so that will pop out against powder blue walls, I wore black or green t-shirts with black capri pants so that I look professional rather than Asian prostitute look. I also included a foot washing scene, which I was so happy with avoiding dirty foot image, etc...etc...
We spent about 1 hour for this video shooting and the toughest part was choosing only a very few good scenes so that the total length of my video would be around 1-minute. I added caption throughout the video to explain what it is, and contact information at the end. I spent a lot of time searching for how to, but I managed to create an pretty darn good video without spending any money.
3 months later, I have also decided to make a second video doing Ashi-Thai Bodywork outdoors. This one came out even better than the first and includes the water mark / my biz logo in it. If I ever get hurt and not being able to do Ashi, I may get into this.
I have released these videos on Facebook ads with a Holiday Sale and I got a great result. Also, even people from far away (like an hour away!)
came to receive a one hour massage. I think that now, most mysteries are solved... let's make an appointment. Kind of.
My Ashi video's are posted on my "Kooma Massage Therapy" Facebook page and YouTube. Youtube share can include related but inappropriate videos so I would suggest sharing them from my FB page. Please make your contact info visible in your post and don't forget to " Like" my page. :)
Ashiastu Barefoot Massage - Go Pro camera and its video editing software
Music by Nathan Mark ( Lindsay camera girl, her husband )
Ashi-Thai Bodywork - GoPro camera and iMovie software.
I used the music from the iMovie software.
No comments:
Post a Comment