6 Ways to Maintain Your Zen When Bringing in Other Therapists

Today's topic is a guest post from fellow therapist Kimberly Rogers.  Enjoy!

You have your office.

You've got some clients.

You're busy (or just starting out).

Since you can't work 24 hours a day (and you do need to take a weekend off once in awhile so you don't go crazy), it may be time to grow your business by adding a few more therapists.

But where to start? Here are a few suggestions to get you started:

1. Start with a Vision of where you want your business to go. Be very clear on the type of clients you want and the therapists you want to work with. Don't just take ANYBODY. Stay focused. As soon as those potential therapists submit a resume, email you, call or walk through the door for an interview, start building a relationship with them. It will help you decide whether or not they are a good fit.
   
2. Decide how you are going to find your therapists. Email, internet, massage schools, postings in the paper, word-of-mouth? You may have to do all of these. Are you okay with taking massage school grads or do you want seasoned “vets.” Or both?
   
3. Be very Clear about what you expect out of your therapists and spell it out in their contracts. For example, are they expected to provide their own linens/lotions/oils etc.? Do they need to pitch in and clean the office daily or pick up their rooms between clients? Do you share rooms?
   
4. If you offer a laundry service or have a washer/dryer available, you need to decide if it is included or an added expense. And put it in writing in the contract! No unexpected expenses.
   
5. Decide how your therapists will be paid. Will it be percentage-based (like a 50/50) or a rental agreement or an employer/employee situation or something in-between? Again, put it in writing in the contract. And Be Consistent! If pay-outs are every two weeks, don't drop the ball and “forget” to pay them.  Be sure to research the laws regarding employees vs. contractors and make sure you're adhering to those laws with whichever route you choose to go with your therapists.
   
6. Have your systems in place before your potential therapist walks through your door. Look over your business plan (remember that assignment in massage school?) and make adjustments. Did you even consider adding therapists to your business?  Have a Policies and Procedures manual spelling everything out from proper attire to phone etiquette to using the credit card machine to linking their Facebook/Twitter/professional website to yours. Share that info at the interview! You want to weed out the bad from the good.

I can't stress enough to put everything in writing in the contract, no matter how mundane it sounds. Don't rely solely on that contract template you pulled off the internet or bought at the local office supply store. They only cover general items and may not touch on what you do! Use them as a starting point. Write in amendments, compromises, etc. Both of you initial each new item, sign and date at the bottom of each additional page/section (besides the big signature at the end). Give one copy to your new therapist and keep the original in their personal file along with their resume, copies of CEU classes and trainings and their state registration/certificate/license.

And I recommend signing a new contract  every year. So many things can change in twelve months!

I've had to endure some tough situations as a therapist. For instance, one of the locations I worked at, I paid a daily room rental. While I did sign a contract to work there, I had a verbal agreement with the original owner that if I didn't have clients on the day I was to work, I didn't pay rent. That went well until the business was sold the following year. The new owner expected me to pay a daily rent whether I had clients or not and refused to sign a new contract with me spelling this out. I gave a two-week notice (as per my original contract). After I left, I discovered a mass exodus had started. Here I thought I was the only one having a contract dispute with the new owner! All the therapists left. And she couldn't keep any new hires. A few months later, she sent me emails demanding I pay rent for my “empty” days up to my departure. I told her that since no contract existed between us, I owed her nothing.

Rough, I know. Unfortunately, she didn't learn the lesson here and the business closed its doors for good.

And that is just one example from the decade that I've been working in this industry. I bet you have a couple of stories to share, too.

Good luck and good fortune growing your business!

--Kimberly A. Rogers

Wisconsin Licensed Massage Therapist 3001-146

Certified Reflexologist

Usui Reiki Master/Teacher & Karuna Practioner

CranioSacral Therapy Practitioner

I currently work out of Waupaca, WI as an independent contractor. Because of all the modalities I'm trained in, I decided to name my business Soothing Sessions Bodywork. I graduated from Reflexology school in 2002 and from Fox Valley School of Massage in 2003. I am a Professional member of Associated Massage & Bodywork Professionals (ABMP). Touch therapy and natural healing have been a part of my life since I was very young. I can remember my grandparents using “folk remedies” often to stay healthy. A car accident six months after getting married started me on a quest for better health and pain relief. I am married to a wonderful Army national guardsman, we will be celebrating our 19^th anniversary this year. 

Put Some Steam On it [Portlandia Inspired]

For today's blog post, I thought I'd write about what I'm doing in my own massage practice these days. For several years now, I have been specializing in ashiatsu deepfeet therapy. I also practice massage cupping, hot stone massage, and ashi-thai.

In the beginning of my massage career, I had attended a spa therapies class at Aveda through my employer. That is where I first encountered the Steamy Wonder and have wanted one ever since! I didn't really think it would be easily incorporated into a dry room setting, (the only way I saw it in training was in a spa wet room), so I just kind of forgot about it.

And then a couple of months ago I met a therapist who uses the steam tent in her massage practice every day. After picking her brain a bit, I decided to take the plunge myself and get myself a Steamy Wonder.

I have been having so much fun with this!

Closeup pics of the pulley system before steam tent is attached.

Steam tent on my table and stored up by ceiling by pulley system.

For starters, I had a pulley system installed in my ceiling so I could easily store it out of the way. Because I have my ashiatsu bars directly above my table, I had the pulley system installed just to the side of my table.

After a few practice sessions, I was ready to offer it to clients. It's really simple and easy to use and takes no time at all to be comfortable enough with it to add it to your menu. I've started by offering a complimentary 20 minute steam add-on to my client's regular massage sessions.

So far, I would say about 2 out of every 3 people are LOVING the steam treatment. I have been doing some scalp massage while they are steaming, and afterward I wipe them off with hot towels with lemongrass essential oil before moving on to the massage. What's been amazing to me is how their muscles have softened before I even start to work with them. The steam literally melts tension so that by the time I get to doing the massage, they are already like butter on the table.

Not only does it make my job easier, but I feel like I'm actually giving them even more benefit to the massage with the addition of steam.

While I find myself wanting to "put some steam on it" for every session, it's still a bit too early to tell just how much steam I'll be doing overall as add-ons.  Once I've had it implemented for a bit longer I will update with a post detailing how it's going.  (I'm sure it will go over much better than the ending of the "put a bird on it" skit from Portlandia.)

I've included some pics of the pulley system going in, as well as pics of my beautiful new steam tent :-)
Have you ever used steam in your massage treatments? What have you found the benefits to be?

*A special thanks goes out to Mary who reignited my excitement about the Steamy Wonder and got me thinking again about the possibilities!

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

Five Lessons I've Learned [Guest Blog Post]

Today's post is a guest post from my friend and fellow MT Hillary - enjoy!

Five Lessons I've Learned From 

Running My Own Private 

Massage Therapy Practice

About two years ago I set out to become self employed in this crazy economy. It was a super scary leap of faith but now I am much more fulfilled by my work. I've learned some things about how to make my practice successful and here they are:

1. Organization.  

In the beginning, it was important for me to figure out my processes and make plans for implementation. I decided what my ideal client would be like, how I was going to retain ideal clients, how I would handle no shows, late clients, and confrontation.  These things are not always fun to think about but we all know that they will come up, sooner or later. 

Having a plan or a policy in place helps create consistency in your practice and will show clients that you are well prepared to address the issues that come up. It will also give you confidence in handling uncomfortable situations. You can even create “scripts” for no shows or inappropriate clients. Knowing what you’re going to say beforehand and having a plan of action will give you the professionalism needed to be successful.

2. Use tools to help you. 

An email list and an online booking option have been some of the most helpful tools I've added to my practice.  

Being a gen Y-er, I hate talking on the phone. I will avoid it at all costs so having an online booking system suites me well and my GenY clients. Even older generations prefer to book their own sessions. 

Anyone up for a game of phone tag? No thanks! 

I am a Bodywork Buddy user and absolutely love all of the features it has to offer. My clients love booking sessions at their leisure and the system is so user friendly. It also helps me keep track of my expenses and soap notes- (and a ton of other stuff too) LOVE that! It’s just one thing I don’t have to worry so much about and I feel like I’m covered!

3. Invest.  

Buy good equipment and supplies. It’s okay to spend some money on the front end for good stuff that will last forever. I saved up $1200 for equipment before going out on my own and sat down and decided what services I was going to offer, supplies I would need, and how to get the most bang for my buck.  My clients notice the quality and I love the fact that I have everything I need and I’m not shelling out lots of money every month replacing or restocking.

4. Work on yourself. 

Personal presence is something that is worth thinking about. 

How you communicate verbally and non-verbally will ultimately determine your success when working with other people.  

Some questions to ask yourself:

• What is my posture saying about me?
• Is my hygiene on point?
• Do I look people in the eye?
• Would I feel confident with me if I were a massage client?

Personal presence also means looking at the “energy” you’re putting out there. Are you aware of yourself? Do you listen to your clients or can they tell that you are off in la la land?  

When I was in massage school, we learned about “grounding and centering” ourselves. I was in my early twenties and had no clue what that meant but now I use this exercise EVERY DAY. When I begin and end my massages I try to calm myself and connect deeply to my inner mama bear - My fierce and nurturing center. It’s a powerful practice that I know my clients pick up on- and it tells them that I am confident and that they are safe to relax.

5. Seek out Sage advice. 

The moment that propelled me in to manifesting my massage practice is one I’ll never forget. I was sitting in a private yoga therapy session, feeling overwhelmed, unhappy, and stuck in my current work environment - my therapist took me on a sensory journey that was so powerful that it created Gaia Bodywork right then and there. She asked me what I wanted my practice to FEEL like, Then she asked me what I wanted it to SMELL like, TASTE like, and so on. With her help, I had set a powerful intention that became a reality. 

Business coaching or life coaching can be a blessing! Some of my favorite “sages” are Marie Forleo, Danielle Laporte, and my semi local bad ass biz coach Lauren Sheehan of the Feminine Rhythm.

I hope these suggestions have inspired you and your practice!

Love & Light 

Hillary owns  Gaia Bodywork in Richardson TX. and has been a licensed massage therapist since 2004.

http://about.me/hillary.arrieta

                                  Thank you, Hillary!

order/chaos photo: freedigitalphotos.net 

“Trigger Point Ninja ™” – He’s “Knot” Your Average Ninja

“Trigger Point Ninja ™” – He’s “Knot” Your Average Ninja

New Free Web Series for the “Stealth & Wellness” Community Serves Up Thrills, Chills, and One Heckuva TriggerPoint Smackdown

by Susan Epperly, B.A., L.M.T.I., C.M.T., Co-Owner & Creative Principal at Tiger Lily Studios & Creator of Trigger Point Ninja

Those of you who know me know that, in addition to being a Clinical Massage Therapist and Massage Therapy Instructor, I’m a vocal advocate of using fun, humor, and creativity to spread the word about the virtues of massage & bodywork.  Not only do I believe in laughter as real medicine, but I also consider humor to be a powerful, unparalleled learning & teaching tool.  As far as I’m concerned, the wackier, goofier, and sillier the presentation, the better the lesson is learned and the longer the information is remembered.  My comic, “A Touch of Humor,” which is a regular feature in ABMP’s “Massage & Bodywork” magazine, is one example of my creative exploits.  And another recent example of my insatiable need to engage in arsty-fartsy endeavors is the web series that my husband & creative partner, Shane, and I have created through our production company, Tiger Lily Studios.

The all new show, Trigger Point Ninja™, chronicles the eponymous character’s single handed (in fact, single digited!) war on the worldwide terrorist organization known as Myofascial Trigger Points.  A great learning and teaching tool for health & wellness practitioners and laypeople alike, each five minute episode incorporates educational components as well as quirky humor and tongue-in-cheek action & adventure.  Episode one, “Deadly Traps,” focuses on the trigger point terrorists that harbor out in the trapezius muscle, while future episodes will feature the trigger point terrorist cells that terrorize a variety of other muscles.   

Happily, since having released the pilot episode on January 1^st, we’ve enjoyed phenomenally positive responses from our colleagues, clients, and even a variety of folks in the entertainment industry.  While some have wondered how on earth we managed to come up with this character and how we made the connection between Trigger Point Therapy, deadly ninjas, and worldwide terrorist organizations, if you’ve studied Trigger Point Therapy (the modality in which Shane and I specialize), you understand that it’s really not that far of a stretch. 

Trigger points can sometimes act as covert saboteurs (latent trigger points), or as spectacularly bullying “super villains” (active trigger points).  Despite being confined to their assigned “headquarters,” they are able to wreak havoc in a variety of remote locations.  They operate as members of terrorist cells, and have specific relationships with one another, including hierarchies comprised of “kingpins” (key trigger points) and “lackey henchmen” (satellite trigger points).  Their effects can spread from one territory to the next and “corrupt” neighboring regions  (creating complexes of postural dysfunction and compensatory patterns).  And as Trigger Point Therapists, we know that we must be stealthy and clever in order to outsmart and usurp these terrorists.  We know that we must first eliminate a key trigger point (the “kingpin”) if we stand any chance of defeating its satellite trigger point(s) (its “lackey henchmen”).  We also know that we must act stealthily and surreptitiously, so as to “slip in under the radar.”  (The nervous system’s radar, that is.)  We’ve all had experiences wherein we attempt to “attack” a trigger point too quickly, too aggressively, or too brazenly, only to find that our client’s nervous system “shuts us out” (by tensing up and guarding the musculature).  If we take a more furtive approach, however, we can patiently wait for the most opportune moment, and then gently, quietly, and stealthily slip in, zero in on the trigger point, and “assassinate” it, much like a shrewd and stealthy ninja silently and meticulously stalks and overcomes his prey.

If you haven’t seen Trigger Point Ninja ™ Episode 1, “Deadly Traps,” I hope you’ll check it out.  Whether you’re a seasoned Trigger Point Therapist, a practitioner who is just starting to explore this amazingly powerful modality, or even if you’re hopeful that Trigger Point Therapy can potentially help relieve your own pain, you’ll find plenty packed into each five minute episode to entertain, educate & engage.  Shane and I have five more episodes slated to be released throughout 2013, with Episode 2 coming out on March 1^st. 

The best way to make sure you don’t miss an episode is to subscribe to the Tiger Lily Studios YouTube channel http://www.youtube.com/user/TigerLilyStudios.  You’ll also find a variety of fun previews there, as well as the animated video versions of my “A Touch of Humor” comics.  Becoming a fan on Facebook (Facebook.com/TriggerPointNinja) or following Trigger Point Ninja ™ on Twitter (@TrP_Ninja) are also great ways to keep up with this “stealth & wellness” hero, and joining “The Ninja Network” at http://www.TriggerPointNinja.com will ensure that you receive official briefings about this Myofascial Master’s noble missions and clandestine exploits, as well as lots of fun freebies.

I’d like to extend a big “Thank You!” to Cindy Iwlew and Bodywork Buddy massage software for the opportunity to share this project with you, and Trigger Point Ninja ™ is proud to count the Bodywork Buddy folks as allies in The War on Trigger Points!

Tweetable: zero in on the trigger point, and “assassinate” it

***

Susan Epperly, B.A.. L.M.T.I., C.M.T., is a Clinical Massage Therapist in private practice in Downtown Austin Texas, specializing in Trigger Point Therapy.  She and her husband, Shane, in addition to operating their practice, also own Tiger Lily Studios, LLC (www.TigerLilyStudios.com), through which they produce creative content for the health & wellness industry.  Tiger Lily Studios’ goal is to “Entertain, Educate & Engage” an audience of practitioners and laypeople alike.  Susan’s creative credits also include the Massage Therapy comic, “A Touch of Humor,” and creating “Trigger Point Ninja ™.”   

How Client Importing With Bodywork Buddy Will Ease Your Stress

How's your 2013 shaping up so far? We're discovering that a lot of therapists find January to be the perfect time to get started using Bodywork Buddy. (Although, any time is a great time to get more organized, right?)

If you've been thinking of making the switch, but are dreading inputting all of your clients into the system - you're in luck. Bodywork Buddy has always had the ability to import contacts via v-card, but now we have the added ability to do contact imports for you.  No need to convert the files to v-card.


Simply contact us, send your file and let us know what scheduler you're coming from, and we will do the import for you. Simple as that. Bodywork Buddy is excited to offer this free service to our members.



Tweetable: Any time is a great time to get more organized, right?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling.

She continues to operate her own private massage practice of 13 years.
www.BodyworkBuddy.com


Export pic: freedigitalphotos.net

Dealing With the Death of a Client

A fellow MT and friend had a client pass away last week.  As she was contemplating attending the funeral, and how to best go about being a support for the family - I realized that this is not something that massage school prepares us for.  (At least, not mine... did yours? If so, I'd love to hear more about your experience.) 

Dealing with death is difficult enough on it's own.  Add in the professional relationship (and in the capacity of a therapeutic one at that) creates it's own special challenges.  

The stages of grief are:

• shock or disbelief,
• denial,
• bargaining,
• guilt,
• anger,
• depression,
• acceptance/hope.

The funny thing about these stages is that it isn't always nice and organized - experiencing the list in order.  Often times, these feelings jump all over this list, bouncing around to different aspects with no rhyme or reason.  

I don't have any secrets for dealing with the death of a client.  It's a very personal thing and how to best deal with it will vary from therapist to therapist.  Whether or not you choose to go to the funeral, or simply send a card... so I guess, although it would be nice to have some kind of preparation for this situation in massage school ... What would that entail?  

Grief is a crazy thing. 

Myths and Facts About Grief

MYTH: The pain will go away faster if you ignore it.

Fact: Trying to ignore your pain or keep it from surfacing will only make it worse in the long run. For real healing it is necessary to face your grief and actively deal with it.

MYTH: It’s important to be “be strong” in the face of loss.

Fact: Feeling sad, frightened, or lonely is a normal reaction to loss. Crying doesn’t mean you are weak. You don’t need to “protect” your family or friends by putting on a brave front. Showing your true feelings can help them and you.

MYTH: If you don’t cry, it means you aren’t sorry about the loss.

Fact: Crying is a normal response to sadness, but it’s not the only one. Those who don’t cry may feel the pain just as deeply as others. They may simply have other ways of showing it.

MYTH: Grief should last about a year.

Fact: There is no right or wrong time frame for grieving. How long it takes can differ from person to person.

Source: Center for Grief and Healing

This help guide offers some great tips for dealing with grief http://www.helpguide.org/mental/grief_loss.htm

Coping with grief and loss tip 1: Get support

Family, friends, a support group, a counselor, etc.

Coping with grief and loss tip 2: Take care of yourself

This one is often difficult for massage therapists.  We're used to being the ones who take care of others.

Remember to take care of yourself during this difficult time.

Eat right, get enough sleep, and up your appointments with your massage therapist.

Have you dealt with the death of a client?  How did you support yourself during that time?

Tweetable: Grief is a crazy thing.

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 13 years.

www.BodyworkBuddy.com

Picture: freedigitalphotos.net

Preparing for a Massage Interview - What Every Massage Therapist Should Know and Ask

Preparing for a Massage Interview - What Every Massage Therapist Should Know and Ask

By Laurie Craig

Before you can start working as a massage therapist, you have to perform a massage interview to get the job, and interviewing for a massage position is quite different than most other interview processes. For many massage therapists, the first job they hold directly out of massage school is for a chiropractor, or a spa / salon owner instead of working as an independent contractor, and it's important to know what to ask in order to accept the right position. Understanding if you will work as an employee or an independent contractor - especially when a massage therapist is beginning his or her practice - is helpful when deciding where to work.

Why You Need a Resume and Cover Letter When Interviewing for a Massage Position

While you will not be sitting at a desk or crunching numbers, you do need to prepare a resume and cover letter for your anticipated massage interview. Even though it is a non-traditional environment, your employer will want to see that you are a professional massage therapist who can represent himself or herself adequately, and a well-written cover letter can show that you have good communication skills - an invaluable asset when working with a diverse set of clients. Be sure to include information about your school, your modalities, and your intended certifications - the more a potential employer knows about you and your specific interests, the more you will stand apart from the rest of the crowd and the higher the likelihood that you will soon be interviewing for the massage position.

Coming in for a Massage Interview

When you receive a call to come in for an interview, prepare to actually give a massage. This might surprise some applicants, but you are interviewing for a massage position, and your employer wants to know what you can do and what your style is like. Because you want to be comfortable while giving the massage, be sure to wear an appropriate outfit for both a massage and an in-person interview. Often, clean, long black yoga pants and a collared shirt will do just fine. Unlike most interviews where applicants are expected to wear slacks and a button-down shirt, your potential employer will expect a massage therapist to be dressed for the test massage. Just to be sure, when you schedule the massage interview, ask over the phone what would be appropriate attire. Additionally, it is always a good idea to arrive at the massage interview fully prepared - a massage therapist should bring supplies to the interview such as sheets, and lotion or oil. While the interviewer will likely have these supplies on hand, it is always a good idea to be in control of the session by being fully prepared.

When interviewing for a massage position, depending on the size of the business, a human resources person or the owner will likely be the first person to sit down with you for a few moments and talk with you about your education and experience. During the massage interview, be prepared to talk about what you learned in school, what your strongest and weakest modalities are, what you envision for yourself as a massage therapist, and about your previous experience with clients. Then you will give a test massage, either an abbreviated (30 minutes or less) or standard (one hour) massage, showing your abilities to give Swedish and deep tissue massage. Interviewing for a massage position sometimes, but not often, involves you being asked to display competence in additional modalities that you have listed on your resume such as hot stone therapy, or sports massage.

It is important to be yourself during the massage interview. Just relax and give the same massage that you would give to a client. Do not be nervous, because it will come through in your touch. Your employer is looking to see your skill as a massage therapist, and the more natural and relaxed you are the better interviewing for the massage position will go.

Getting the Job and Working

If the massage interview goes well and you get the job, you will likely begin either as a full-time or part-time massage therapist. Be sure to speak with your employer up front about the method of compensation and your designation as either an employee or an independent contractor, because these are very different and can make a big impact on your revenue and tax filing at the end of the year. This is a very important question to ask when interviewing for the massage position as employees are expected to work during a set number of hours, can only work for one employer at a time, and must comply with the employer's standards of service and instructions about how to deliver massage therapy. From a financial standpoint, make sure that you understand during the massage interview if you will be an employee, as employers pay the majority of the employee's taxes, and the massage therapist is often eligible for benefits such as health insurance and paid vacation time.

Unlike employees, independent contractors are typically able to set their own hours, and are paid a percentage of the total revenue they bring into a business. They tend to have more flexibility about the type of massage protocol delivered and the types of services offered. If this is the type of work environment you have envisioned, you should establish this when interviewing for the massage position. For example, a massage therapist who is an employee at a large spa will be expected to adhere to the standard services as listed on a published menu of services but a contractor should legally have more flexibility. During the massage interview, ask if customers expect to receive a comparable massage regardless of which therapist they see, and if therapists are expected to closely maintain a massage protocol. If a massage therapist works as an independent contractor in a smaller spa or for a chiropractor, he or she is more likely to be able to decide upon which services to offer, the rate of the services, and the hours during which those services will be available. Another reason to clarify your status as an employee or contractor when interviewing for the massage position is because independent contractors are responsible for their own client records, and have control over those client records when and if they decide to leave their place of business. It's important to understand this early on in the massage interview, because with this independence comes the expectation of independent costs - contractors do not have taxes paid for by their employers, and often pay a large amount of money out-of-pocket at the end of the year.

Longevity as a Massage Therapist (Employee or Contractor)

It is important to understand all of the different elements that go into interviewing for a massage position, and know which questions to ask before you get hired. In addition to being prepared to give a hands-on trial massage, you should also determine during the massage interview what your potential employer expects from you in terms of compensation, hours, employee status, massage type, and career ambitions. That way you can be sure to begin a long-term, profitable, and enjoyable job as a massage therapist, either as an employee or an independent contractor.

Laurie Craig, the 2007 recipient of the prestigious Jerome Perlinski American Massage Therapy Association National Teacher of the Year award and the recipient of the American Massage Conference 2011 Educator of the Year award, is a respected health science educator and co-founder of Georgia Massage School in Suwanee, Georgia. She brings more than 25 years of varied experience to the massage school, combining her unique teaching skills, professional acumen, and passion for teaching with a comedic edge that students remember and embrace years after experiencing her classes. She also serves as a subject matter expert and test item writer for the Federation of State Massage Therapy Boards and has written test items for the National Certification Board for Therapeutic Massage and Bodywork. For more details, please visit www.georgiamassageschool.com.

Article Source: http://EzineArticles.com/?expert=Laurie_Craig


http://EzineArticles.com/?Preparing-for-a-Massage-Interview---What-Every-Massage-Therapist-Should-Know-and-Ask&id=6215186









Image: freedigitalphotos.net

Burpees Are Evil

I know this personal trainer who swears by this philosophy: if you hate something, DO IT.  And do a LOT of it.  In the realm of fitness, this translates to burpees for me.  UGH!!  I seriously don't like these.  So, you know, that trainer suggested that I do a TON OF BURPEES.

Her reasoning is this: if you keep doing it, eventually, it will get easier.  The best way to tackle what you don't like - and get better at it - is to just do it.  Nike may have been on to something with their tagline.

So, in the realm of massage business, what are your burpees?  Is it public speaking?  Your elevator speech of telling people what you do?  Online marketing?  Asking clients to rebook?

I'm guessing it isn't actual massaging... you've probably got that part down.

Pinpoint what it is about your massage business that you don't like, and just do it.  You might just find that it not only gets easier, but you get better at it.

As for those burpees... I'm still working on it.

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 13 years.  www.BodyworkBuddy.com

Just Be Yourself

Just a short and sweet post today.

I recently got some advice from my Dad that I thought was pretty valuable:  Be yourself.

(And this is coming from someone with an old-school handlebar mustache.  As you can see, my Dad is awesome!)

For one, if you are anything but authentic, the people you are trying to impress will see right through you ... eventually.  And for two, if it isn't the real you they are impressed with, what's the point?

If your clients know you as bubbly and super sweet, then why would you try and be snarky with your marketing just because it's working for someone else?  Is that really who YOU are?  Your marketing is an opportunity to share a glimpse of your personality with clients and potential clients.  Of course, it should portray professionalism.  But it should also feel real.  Especially in such a personal service such as massage.  If you have to try and be something or someone you're not, you're doing it wrong.

How do you put your personality into your marketing efforts?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 13 years.

                                                           authentic photo: freedigitalphotos.net

The Truth About Self-Worth and Your Value

I think a lot of massage therapists can relate to this article by Astra Spider.  I know it really hits home with me!  Especially the lines: hiding is not in integrity with who you are & There is freedom in knowing that, if you tell someone about your services and they choose not to hire you at that time, it is OK. There is freedom in knowing that, if you tell someone about your services and they DO choose to hire you at that time, it is OK.  

It is all OK.

What are your thoughts?

The Truth About Self-Worth and Your Value

By Astra Spider


This one's for all you Soulpreneurs.

I understand.

It is challenging to put yourself "out there." Marketing, talking about who you are, what you do, what gifts you have to share with potential clients. Guess what - you have a business. And so, you have services and/or products to sell. Being a soul-centered entrepreneur, your business is powered by your creativity and would not exist if it weren't for the driving force of your soul's purpose. So - hiding is not in integrity with who you are.

Undervaluing what you have to offer your audience is not in integrity with who you are. Feeling guilty for selling your services or products is not in integrity with who you are. Feeling sorry about receiving money for your services and products is not in integrity with who you are. Entrepreneurs - Soulpreneurs - you are amazing. You are inventors. You are creators. You are fearless mouthpieces for your soul's purpose. A recent message came through from the Universe and I find it to be one of the most valuable pieces of wisdom that I can apply - in business and in life - and that is:
"There is no fear."

Think about the repercussions! How incredible it is to realize - any fear you have been feeling around putting yourself out there has been conjured up with your mind! I find this freeing, don't you?

Those fears, your dear old friends, were put in place at some point as a form of protection. Protection from rejection, protection from moving ahead lest you fail - or, possibly even scarier, lest you succeed! (Gadzooks!)

And it is ok. It is OK to have had your fears in place. Your mind is a funny friend - protective, yes, but sometimes overbearingly so. When the Universe says there is no fear, she is pulling forth the memory from your soul of the Gift of Freedom. There is freedom in knowing that, if you tell someone about your services and they choose not to hire you at that time, it is OK. There is freedom in knowing that, if you tell someone about your services and they DO choose to hire you at that time, it is OK. It is all OK.

They may buy your book, and they may read it! It is OK.

They may not understand your subject matter, and they may move on to the next page on Amazon. It is OK.
The Universe pulls forth the memory from your soul that you are here for a reason - and that you know your reason - and that being who you are and doing what you do is enough.

It is why you are here.

It is all you ever need.



Astra Spider is "The Shamanpreneur for Soulpreneurs" and channel of the Universe, supporting soul-centered entrepreneurs in awakening your inner-wisdom for soul-soaring success in business and in life!
Visit Astra's website and opt in to her newsletter to receive your free copy of her e-book, "9 Key Steps in Opening to Your Abundance," at: http://emerge-embrace.com/

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