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Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Monday, October 29, 2012

Burpees Are Evil

I know this personal trainer who swears by this philosophy: if you hate something, DO IT.  And do a LOT of it.  In the realm of fitness, this translates to burpees for me.  UGH!!  I seriously don't like these.  So, you know, that trainer suggested that I do a TON OF BURPEES.

Her reasoning is this: if you keep doing it, eventually, it will get easier.  The best way to tackle what you don't like - and get better at it - is to just do it.  Nike may have been on to something with their tagline.

So, in the realm of massage business, what are your burpees?  Is it public speaking?  Your elevator speech of telling people what you do?  Online marketing?  Asking clients to rebook?
I'm guessing it isn't actual massaging... you've probably got that part down.

Pinpoint what it is about your massage business that you don't like, and just do it.  You might just find that it not only gets easier, but you get better at it.

As for those burpees... I'm still working on it.

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 13 years.


  1. Oh the dreaded burpee! Tough to get it right but so effective when you do! Just like marketing your massage therapy business.

    Great article, Cindy!

    1. Thanks, Jayne. You've got it - it's all about effectiveness!