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Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Monday, December 28, 2015

*NEW FEATURE* Show All Testimonials On Microsite


We've had many members ask us to add the ability to show all testimonials in addition to the 3 random reviews shown on the microsite... so we've added it!

Now you will see a link "read all reviews" under the 3 random reviews on the microsite. The link will open up to a full page of all testimonials that have been left for you by clients.





Sunday, December 20, 2015

Member Spotlight: Justin Wellman



Today's Bodywork Buddy member spotlight is Justin Wellman of Hadley, Massachusetts. 



Q: What inspired you to be a massage therapist?

A:While putting myself through college, I had taken a job a local boot factory. I was working in the order fulfillment center. One day during a shift, a forklift operator backed into a six-tier stocking shelf, tipping it over onto me and pinning me down against a conveyor belt. The injury caused a four vertebrae bulge in my thoracic spine—and without the care of a massage therapist and chiropractor I might still be suffering from the injury. Their care set me on the path to receiving regular massage care and ultimately opening my interest into the field.



Q: How long have you been doing massage?

A: I am recent graduate of Massage School and have been practicing for about 9 months.



Q: What is your favorite thing about being an MT?

A: I work with quite a number of athletes in my private practice. I am a CrossFit athlete myself, and treat a number of other CrossFit athletes. When I see one of my clients pushing through their last Personal Record (PR) to set a new one it always makes me smile knowing that I've had a role in their continued improvement. I especially enjoy the delight on their faces when we have a breakthrough in their treatments that improve range of motion, or decrease tension and tightness, or maybe just give them that moment of total relaxation. It makes the difficult work of treating heavily muscled athletes worth every bit of effort. Helping them improve their game is such a rewarding feeling to me.



Q: What do you feel is the most challenging issue for massage therapists?

A: The stigma that still lingers once in a while in peoples impression of the industry. As a male massage therapist, the most challenging part is lingering societal "norms". Its unfortunate that we live in a culture where women fear for their safety and where men feel uncomfortable being worked on by a male therapist. This is something that those in this profession must be hyper-aware of and vigilant to change the paradigm. I always find it interesting when its assumed that because a therapist is a male they must give deep/painful pressure, or that a female is the only one to give a gentle relaxation massage. Some of the deepest pressure I've ever received was from female MT's and my personal MT (male) gives wonderfully relaxing massages. In my private practice I embrace a body positive, queer supportive, safe, and professional environment for all my clients.



Q: What advice would you give to other MT’s to help build their business?

A: It takes time. You will not grow your entire business overnight, or in the first week/month/year. Be patient. 80% of your first year will be spent on marketing yourself. You are the brand, and you have to treat yourself like a brand. Representation is vital. Word of mouth will always be the most effective means to grow your business. A recommendation from one of your clients is more lasting and impacting than an add, or coupon. Treat your clients well and they will tell their family and friends. Be willing to try everything. Be willing to take CE classes even if you don't need CE credits. The more you know the better you are able to serve your clients. Never lose your hunger to improve yourself and your practice. Be professional, and perfect your draping!

Sunday, December 13, 2015

6 Ways To Increase Bookings


Implementing a few simple ideas can help fill up any gaps in your schedule. Here's 6 business building steps to try today:


  1. Email or mail clients for their birthdays with an offer or upgrade. (Or just to remind them of you!)
    Bodywork Buddy makes it easy to track client birthdays. The next month of birthdays always shows on the dashboard under "Upcoming Birthdays".
    You can also see all birthdays from dashboard > clients > birthday list, or from within each client file.
  2. Partner with a real estate agent to include a brochure or gift card for your services to create a welcome packet with their new home sales. Moving is stressful! And if they're new to town they'll welcome the referral to a trusted business.
  3. You've probably heard or thought of partnering with a chiropractor, but what about other doctors in town? I actually get referrals from a doctor's office in my town that offers vein treatments, body sculpting, and botox treatments. While I didn't seek this relationship out (it just naturally happened) it got me thinking that we MT's should be seeking out these referral sources!
  4. Email clients who haven't been in for last 6 months-year and let them know you have been
    thinking of them and have some openings if they would like to schedule. If you use Bodywork Buddy, you can easily look up who hasn't been to see you within a certain timeframe.

    From dashboard > clients > where last session > choose timeframe. BWB will show a list of all clients who haven't had a session in that timeframe so you can better target your marketing to reactivate old clients.

  5. Include a link to your online scheduler in your email signature in all emails. You can set this up in your email settings so it's automatically in all correspondences. Don't just have your scheduler link, but have a "call to action" like "schedule now" that links to your scheduler, or a "schedule online" button available within your Bodywork Buddy account at the bottom of your Microsite Info page.
  6. Implement a referral program and reward clients who refer their friends to you. Bodywork Buddy tracks client referrals so you can easily see who has referred their friends and family to you. Here's a popular blog series I posted a while back on creating a referral program: How to set your massage referral program on fire.


Interested in trying out Bodywork Buddy to see how easy it is to track client birthdays, referrals, and more? Signup for our free 15 day trial, no risk - no credit card required. And if you signup now, we'll import your client file from another program for you so you can easily get started using it without having the hassle of entering your client's info into the system!

What other ideas do you have to increase bookings? Comment here and share what has worked for you!




Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling

She continues to operate her own private massage practice since 1999..  www.BodyworkBuddy.com





Tuesday, December 8, 2015

Give Your Online Scheduler Some Personality!


Did you know you can customize the look of your online scheduler (microsite) with Bodywork Buddy? Add your own text, choose massage images from our library, or even add your own images!

Signup for the free 15 day trial, no credit card required :)