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Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Friday, August 4, 2017

Before You Email Clients, Do These 6 Things



A question came up in the Bodywork Buddies Facebook group the other day about promotional emails not making it to client's main inbox. (Never heard of our FB group? If you've had a trial account or been a BWB member, you can join and get in on some awesome convos yourself! Drama-free quality conversations about massage biz.)

If your clients are using gmail as their email provider, your emails may be ending up in their promotions tab... or worse yet, being recognized as spam and not making it to them at all.
What are some ways we can ensure our massage clients are getting our emails?

Permission

First off, make sure they actually want them. Did you ask their permission or have them opt-in for your email in some way? If you've personally emailed with them before and are just taking your contact list from your email account and creating a mass emailing, you're not technically following anti-spamming laws. If your contacts report your emails as spam, it can hurt your chances of getting to their inbox even more.

How to fix this:

  • Add an opt-in to your website and social media
  • Ask clients when they are in for their appointment 
  • Clients are agreeing to be on mailing list when they schedule online

Template Style

Another suggestion is to use the plain text option for your email template. While email campaigns offer lots of cool design templates and styles, the most proven is the plain text email. (Not only for making it into the main inbox, but for actually getting read.) Clients don't want a newsletter-style email, they actually want personal communications.

Spam filters are ore apt to catch HTML emails with a fancy design, so instead use the plain text option and make it more like you're writing a letter to a friend.

The plain text option is usually the boring one at the very bottom of the choices for cool templates. 






Links, Images, and Exclamation Points

Having lots of links and images in your email will make it look more spammy to the email gods.
Instead of loading up your email with lots of both, stick to only one link, and maybe one image.
Resist the urge to use lots of exclamation points in your title and text.


Personalize

Add merge tags to add client's name in subject line of your email.




Add merge tags to include the client's name in the body of your email.





Realistic Expectations

Keep in mind that even if your emails are getting to clients, they may not open/read them. Email campaign services like Mailchimp show the industry average so that you can get a good idea of how your emails are stacking up against others in the industry. According to this, email campaigns in the massage therapy field have about a 13% open rate. By that standard, my open rates of 30% and up are pretty great! 






Address Book

Before starting your email campaigns, send out a personal email to your clients asking them to make sure they have your address in their contacts so they are sure to get the latest news from you. Post a notice in your massage studio, mention it at their appointments when you ask for permission to email them, etc.


Quick Tip

If they have received your email in the promotions tab (or another tab), they can drag it over to their main inbox to ensure future emails are delivered there.


I've used examples from Mailchimp here, but these can be applied to all email campaign service companies. I like Mailchimp because you can have a free account with up to 2K contacts and it's easy to import your client list from Bodywork Buddy.

We're actually working to add email marketing into our online scheduling for massage therapists here at Bodywork Buddy. This is the next big feature we've been working on. It's taking some time, because if you know our system and how we operate - we're passionate about quality. With software, the end product that you see seems simple - but there's a lot of work that goes into getting it to that stage. So in the meantime, we recommend using Mailchimp. And we'll be sure to let you know when we have email marketing integrated into our system for some seamless marketing campaigns to your clients. 😀





Cindy Iwlew is a licensed massage therapist who has had a private practice since 1999 and cofounder of Bodywork Buddy massage software.







Today's blog post was written to the beautiful sounds of 

Wednesday, August 2, 2017

Bodywork Buddy Member Spotlight: Erin Onyskow


Today's Bodywork Buddy member spotlight is Erin Onyskow. Erin is a Certified Massage Therapist and owns Discover Massage Therapy in Granger, Indiana.


Q: What inspired you to be a massage therapist?

A: What inspired me to be a massage therapist???  Hmmm… I really don’t have a cool or inspirational story for that. It just kind of fell into my lap. I signed up for massage therapy school after getting out of the vet field. I had no idea what to expect or what the hell I was doing. Due to my amazing teachers and the more I learned about massage, the more I feel in love with it. I learned that massage therapy just doesn’t affect the body but also the mind. From the elderly to infants to the chronically ill to “I just want to relax”, massage therapy has the unique versatility to inspire and heal. I was essentially hooked. I ended up graduating with honors.  


Q: How long have you been doing massage?

A: 7 years this month!


Q: What is your favorite thing about being an MT?

A: My favorite thing about being a massage therapist is that it never gets boring. From putting a smile back on someone’s face that hasn’t smiled for a while because of chronic pain or crying with someone because they just lost a loved one, massage is a multifaceted profession. Even though we “just give massages”, it affects people in many unparalleled ways, that we don’t often see.  


Q: What do you feel is the most challenging issue for massage therapists?

A: Then most challenging issue for an MT is that, essentially, to be taken seriously in our western society. Massage therapy has been the backbone of health and wellness for many other cultures, for thousands of years. America is just catching on to this fact, and even then, the public’s perception of our field can be a bit muddled. Not only do massage therapists have the exhausting task of “putting people back together” but we also should educate to alter people’s inaccurate, hardwired belief systems. Massage is so much more than relaxing music and soft lighting, it can often be, literally ripping soft tissue apart, in order for their bodies to correctly heal themselves. There is a ton of research out there, that does prove what we have already known to be true for a long time – that massage therapy does indeed work.


Q: What advice would you give to other MT’s to help build their business?
A: Advice for other MT to help build their business – don’t’ burn bridges, be patient and be your own curious, weird, bold and wonderful self. Build relationships with the other businesses around you. Prepare for problems and issues.  Develop an amazing skill for brainstorming. Have solutions ready for those problems before they come into fruition. Stay consistent and know that word spreads like wildfire.  Reputation is absolute KEY. You never know where that next new client is going to come from, so get involved – with community events, networking and hitting that pavement. Clients aren’t going to magically appear at your door. Go out and find them. Once you get the clients, your hard work is just starting. Now you have to maintain that relationship and give them a reason to keep coming back to you and spending their hard-earned money. It’s much easier to maintain clients, than to find new ones. I read a great article - while it was targeting financial planners -  the message is the same for massage therapists or anyone with a clientele based business. APPRECIATE YOUR CLIENTS. He states, “Here’s the truth: if you don’t appreciate your clients, someone else will.” Even as a solo massage therapist, with your own business, we can sometimes see ourselves as not having anyone to answer to. No bosses, no management. Wrong. Your clients are your boss. They pay your bills and keep your business open. Treat them as such. Take care of your clients and they’ll take care of you. I highly recommend that everyone read his article.  😊

Monday, July 31, 2017

Retooling Your Barefoot Massage



I had the good fortune to be a guest client for Mary-Claire and Abigail’s FasciAshi FUNdamentals class in Battle Creek, Michigan this past weekend. Even after having taught barefoot massage for 10 years and practicing it for longer, I had some “ah-ha” moments when receiving FasciAshi. (YOU GUYS, the anterior neck work is amaaazing.)

I received some of the work in the afternoon on the first day. I felt like what I received on the first day was better-than-average first-day-of-class work. It seemed to me that the way this class is structured had the students starting with full body strokes with their feet that make it easier to delve in with working with the feet for the first time, and easier to receive for the client… then working their way up to more specific strokes.

The definition of FasciAshi:
Ashiatsu barefoot massage focusing on exploration of how to engage tissue with each stroke using myofascial release, trigger point, deep tissue and ROM techniques applied by your feet.


I’m here to tell you, if you think you know all there is to know about ashiatsu and working with your feet, I can guarantee you will find some awesome value in the FaschiAshi classes. This is NOT your grandmother’s barefoot massage.
Mary-Claire Fredette
teaching how to install
bars in ashiatsu class

The guest clients on the last day of class were people I have had as guest clients for classes throughout the years, and one even said that this was the “best yet” massage from a class he’d received. And I really feel it’s not only the type of work, but in the way that it was taught - with the goal to help the therapists in class start thinking with their feet and working with intention rather than just following a routine.

Interested in learning more about these ashiatsu classes? Check them out at Center for Barefoot Massage. I’m planning to take some of their classes in 2018 myself.

What great continuing ed classes have you taken recently? Give them a shout-out in the comments, I'd love to hear what your favorites have been.




Cindy Iwlew is a licensed massage therapist who has had a private practice since 1999 and cofounder of Bodywork Buddy massage software.
www.bodyworkbuddy.com








Monday, July 24, 2017

The Biggest Facebook Setting Mistake You Don't Want to Make




This past week, I kept trying to tag a local business Facebook page in a post about how awesome they are. Facebook wasn't showing the tag once the status was posted. Then I realized there is a setting in the business page that will not allow others to tag your page.

Just wanted to pass this along in case you didn't know this was an option. You may want to make sure you have this setting set to allow people to tag your business, so when your clients brag about you on FB, they can easily send others to your business page!



Without this setting enabled, when someone tries to tag your business page on Facebook, it will only show the text and not be a clickable link to your business page. Which would be absolutely zero help to getting the word out about your business. You'll especially want this setting enabled if you offer online scheduling right from within your Facebook page. ( *Shameless Plug * Our online scheduling for massage therapists has the ability to embed the scheduler right into your FB biz page, so clients don't even have to leave FB to schedule a relaxing massage with you!)

Check out Hillary Arrieta's massage business on Facebook and how her scheduler is embedded right into her business page:




Here's another helpful tip when using FB for your massage business:
When you post graphics or articles from your biz page, be sure to add a little comment in the main post encouraging clients to schedule and include the link to your scheduler. 
Keep in mind that when clients see your posts, it will most likely be from within their feed rather than directly from your page. Make it as easy as possible for them to schedule by including a link they can click to schedule. Otherwise, they would have to see your post, click onto your page, click onto schedule online, etc. Instead, just make it stupid easy with one click! :D

Amanda's business, Soothing Palms Massage, does a great job of this on FB. She shared an image from Massage Magazine, and added her own comment including her link to her online scheduler:



Speaking of Facebook, did you now we have an awesome active group for Bodywork Buddy members? If you're a massage therapist using our online scheduling, we would love to have you join us on FB!


Cindy Iwlew is a licensed massage therapist who has had a private practice since 1999 and cofounder of Bodywork Buddy massage software.
www.bodyworkbuddy.com

Iggy is the branch manager and helps keep Cindy on track with balancing out computer time with playing outdoors.









Today's post was created while listening to Amazon's Playlist '90s Hip-Hop BBQ. (We all need a break from massage music, right?!)
Happy Summer!


Wednesday, July 19, 2017

Seven Keys to Creating Predictable Cash Flow


Seven Keys to Creating Predictable Cash Flow




Seven Keys to Creating Predictable Cash Flow

By Lynn McKenzie


As a soul-inspired entrepreneur (yes that's you!) is your income flow predictable, or is it left more to luck or happenstance? Must the planets align in auspicious design for you to: make the mortgage, pay your bills, and have a little left over for emergencies, never mind socking some away in savings.

This doesn't have to be so. One of the biggest mistakes I see spirit-led entrepreneurs make is failing to create predictable, repeatable cash flow for themselves. I'm not sure if they figure that "left to chance it will all work out somehow", or that they will "have to scrimp and suffer for a while until their business magically gets going", or what! What I do know is that using this business model involves giving away your power with money, AND it doesn't work.

It is completely possible (and VERY probable) to adopt a system that sets you up for consistent and predictable income, even if you're self-employed. There are seven keys that are the back bone of that system. In this article, we'll cover the first three:

1. Clearly and concisely identify your ideal clients - there are specific clients that you were meant to serve, they are the ones who benefit most from the deep transformative work you do, and the ones that you love, more than anything, to serve. When you really narrow your focus down to this particular group, your business will flourish exponentially compared to when you were trying to serve everybody (with a really broad offering). Better yet, your ideal clients will be able to easily self-identify with your work and will be more apt to flock to you.

2. Figure out how your particular brand of magic serves your ideal clients - your ideal clients have specific problems they want solved and it's imperative that you determine what they are. I'm talking about problems so big that are keeping them up at night worrying. In my own business, I can clearly hear my ideal clients saying to themselves: "I need to make more money", or "I need to grow my business fast". Once you've figured out the problem (or pain) your clients have, determine how what you do solves it and then market it to them in a "benefits" oriented way.

3. Create a kick-ass free offer - in order to get people to interact with you on the web in this day and age you must have a compelling free offer. It HAS to be hot, and something that makes your ideal clients think to themselves "I have to have this; it will help me to ______". Spend time and energy on this, at least equal to what you would spend on something you're going to sell, remember these are the people you're going to be selling to so you want LOTS of them, and to get lots of them it's got to be, well kick-ass. Once you've created it, assign a value to it, and be sure to mention the value on your website.

4. Build a database - once you've got your free offer in place you will need to have a way to collect the names of those who sign up for it. A database of sorts, my preference is 1 Shopping Cart. I like it because it's not only a database but has many functions including a shopping cart, auto-responder, and way to send out newsletters (yes, you need one of them too). To make the most of your database, the people on it need to hear from you at least every 2 weeks. If you think that's too much, trust me it isn't.

5. Create products and programs that are the answer the problems your ideal clients have - here's where you can bring in your spiritual guidance and channel some fabulous information. Information related to your expertise that will help your ideal clients solve the pains and problems I mentioned earlier (the ones keeping them up at night). You can create these products very simply as eBooks, audios, videos etc., just don't think too hard about it, just get going and create them! My motto is "done is better than perfect". If you find yourself stalling because you feel like you haven't got it perfected yet, know that is just your ego trying to keep you small. Remember, the world needs your special variety of magic and expertise, otherwise you wouldn't have been gifted with it.

6. Always be launching - I hate to be the one to tell you this but once you have your product or program ready to sell, people won't be banging your door down to get it, in fact they won't even know you have it unless you let them know about it in a BIG way. That big way is called a launch. A launch normally consists of sending out a series of emails or videos (and blog posts etc.) leading up to a free "preview call" that you design to introduce and sell your product or program. On this call you offer some great content but also offer your product or program at a reduced investment, for a limited period of time, usually with a number of juicy bonuses to entice buyers. This is pretty much how most online sales work. You can see why it's good to "always be launching" as this is where you make your money.

7. Follow a Mentor - the best investment I've ever made in myself, and my business, was to hire an impartial mentor. Someone who would challenge me to leap to places I didn't know possible, someone who had gone where I wanted to go and done what I wanted to do and could offer me first hand advice along with some tough love when needed. Looking back on the times in my life when I didn't have a mentor my business (and income) just flowed along at the status quo and more often than not that was struggle mode. When I compare those times to the times when I have had a mentor (like now and in the foreseeable future) my business is growing in leaps and bounds and I am thriving. I stretch myself daily and create awesome results for my clients and myself.

These keys are the backbone of a business system that works for soul inspired entrepreneurs. Of course you will want to use your spiritual guidance in your business but you want to be sure you're applying it to the areas of a business system that's proven to work. My coaching request for you is to use the keys above to map out your success plan for creating your predictable cash flow.



Expert Author Lynn McKenzie

Lynn McKenzie Lynn is a certified Money Marketing and Soul Coach, Niche Breakthrough Secrets Coach, and is a member of the International Association of Women in Business Coaching. She is also a certified graduate of Coach Training Alliance. Visit http://theprosperityalchemist.com to receive your free audio: 3 Simple Steps to Making & Keeping Way More Money, Doing Work You Love While Delivering Awesome, Life-Changing Results for Your Clients.

Article Source: http://EzineArticles.com/?expert=Lynn_McKenzie


http://EzineArticles.com/?Seven-Keys-to-Creating-Predictable-Cash-Flow&id=7195680







Sunday, July 16, 2017

A Few New Updates! {Clear Your Browser Cache}


We published some updates this weekend that include:

-Select a default view for your calendar (day/week/month)
-Track your CEUs with the CEU Tracker (under Reports)
-Average Sessions per Week (Dashboard)
-Option to embed your Menu of Services in to your site (Not the whole microsite)
-Sessions search show all dates by default
-There is now a calendar/date picker on the Calendar page
-Service Sessions Report
-Bug fixes and Performance Improvements

You will likely need to clear your browser cache to access these new features!

This video shows a quick overview of all updates/features:

Saturday, July 8, 2017

When It Pays to Track Referrals


Do you have a referral program? I used to offer a "refer 3 friends, get a free massage" in my bodywork business and it was a huge success. I got most of my clients from that, and I ended up so busy that I had to discontinue it. (And the surprising thing was, I didn't have to give away very many massages because while it created a ton of new clients, very seldom did 3 people come from the same referring client.)

When I ran my referral program, I used paper to track it because technology hadn't gotten caught up with us yet. This was before smartphones, Bodywork Buddy, etc. i.e. all of the tools that make running our practice so much easier these days!

BWB has always had the ability to track referrals from within each client file so you could see who they referred and who originally referred them. But now we've added a referral tree which is a great visual to quickly see all of your clients and who they've referred at a glance.

So far, it's been a big hit with our members!







What kind of referral program do you offer clients? How many new clients have you gotten from it?
I'd love to hear about your own experience with referral programs in your massage business - comment here and let me know. 🐶 Iggy wants to know, too.



Cindy Iwlew is a licensed massage therapist who has had a private practice since 1999 and cofounder of Bodywork Buddy massage software.
www.bodyworkbuddy.com

Iggy is the branch manager and helps keep Cindy on track with balancing out computer time with playing outdoors.




Wednesday, July 5, 2017

How to Harness the Power of Your Hours Report




I’ve been a fan of Bodywork Buddy (BWB) for a long time. Because I knew of many of the features they offered, I hopped on board on December 31, 2012. This gave me the opportunity to start fresh in 2013, enabling me to view current up-to-date reports right from the beginning of the year.

While there are a ton of features to list, one of the things I’m most impressed about is owner Cindy and Berin Iwlew’s willingness to not only listen to what their users suggest, but to thoughtfully respond with positive action.

Cindy and I have both been massage industry for a long time, about 20 years for each of us. In fact, she’s the one who originally turned me on to online scheduling, long before Bodywork Buddy began.

There were many limitations of that option and virtually no reports you could run. Many companies at that time also had programs you could purchase and download onto your computer, but you’d have to have that computer with you to schedule or add in any comments or SOAP notes.

Finding the same limitations that I did but with Berin’s prowess in programming, the Iwlews set out to give massage therapists an online solution. Not only would it have the same features as other programs, but they added in everything Cindy had on her wish list.

I loved the idea from the get-go. The only reason I didn’t hop on board sooner was that BWB required internet, which I didn’t have at my office at the time.

Today I’ll just talk about my favorite new cool feature, the Hours Report.


One feature they’ve added recently is super cool-reporting of how many hours you’ve completed in each style and session length of massage you offer. I think I was the first one who promptly ran a report and posted it on Facebook!


You can run in for the current year, any year you’ve been using BWB or a total of all years. Your most popular sessions will begin at the top and work your way down. In my case, I had a price / name change, which is why it shows 2 different items that appear to be almost identical.

When you go into your BWB back it, it looks something like this:

I had never kept track of my massage sessions before. Because I specialize in Ashiatsu and heavily promote that, I knew that my 90 minute session would be at the top of the list. Interestingly, I had no idea that my 2 hour sessions outweighed my 60 minute massages.

Knowing how many hours you’ve performed a massage can show proof of expertise to anyone else that you have plenty of experience in your field. When people ask what kind of experience I have with barefoot massage, I can say, “In the last 4.5 years, I’ve actually spent 2074 hours getting paid to do ashiatsu on my clients!”

If you have a modality that you love doing but isn’t near the top of what you actually have been doing, it’s a fantastic way to come up with a promotion so you get that service up at the top of the “hours you’ve massaged list”.

Another thing you can discover is your number of hours you average per week. Simply take the total number listed at the top of that year’s report and divide by the number of weeks so far in the current year. *Update: this is now a feature that automatically shows the average at the bottom of the dashboard. Yah, no math required!

If you’ve been with them for a calendar year, just run the report and divide by 52.  You can see trends from year to year as to how your business is growing. Or perhaps it stays steady because you have a lot of regular clients.
Whether you view this report as just a fun “thing” or you use it to detect patterns and trends in your business, this feature is a hit in my book.


 
About the author:

Mary-Claire Fredette has been practicing the art of ashiatsu for 15 years and is a Co-Creative Force at the Center for Barefoot Massage, where they offer continuing education to LMTs who want to learn the skill of barefoot massage.

She lives in Cincinnati and co-owns Affinity Massage Studio with her husband, Paul. They have 8 children, 1 turtle, 1 outdoor cat, and 2 rescue German Shepherds.




Monday, June 26, 2017

A New Way to Think About Setting Policies {Guest Post by Michelle Doetsch, LMT, BS}



A New Way to Think About Setting Policies




There are probably a thousand articles out there telling us how important it is to have policies, and they’re absolutely correct; it IS important to have policies. Those same articles will tell us how to formulate our policies and give us several examples of the type of policy the author favors. That’s good info to have, especially if you’re new to the whole creating policies thing and need some concrete examples to get your own policy juices flowing. Or maybe you just need some policies to copy verbatim so you can be done with the unhappy job of writing your own.

Two of the most common ways we’re counseled to create policies are: 1) Create policies that treat your clients the way you would want to be treated if you were a client, and 2) Create strong policies with clear penalties for violating those policies, then make sure to enforce those policies every. single. time. Failing to enforce them shows weakness and clients will take advantage of you if you let them.

Seriously sound advice. The only problem is that neither way felt right to me. The first one felt more right, but I had a hard time with it. If you feel the same way or are just looking to tweak your current policies, here’s another way to think about them. Write them with a view to treating your clients the way you expect them to behave.

This is the guidance I use to set most of my policies, but it’s not for everyone. I know that. I also know, that I’m not the only one who favors this style of policy writing. Earlier today I was investigating a local delivery service that brings organic produce direct from the farm to your door, and found that they have a cancellation policy very similar to mine. That got me thinking that perhaps some of my fellow massage therapists might resonate with this way of setting policies also.

Where The Idea Came From


I’ve worked a lot of jobs in my almost 50 years of life, and I’ve had good bosses and bad bosses. The way they treated their employees was reflected in the ways the employees behaved… Not the other way around.

The bad bosses always assumed the worst, refused to listen to employee concerns, ignored problems, or blamed them on the employees. They required doctor’s notes to prove you were sick if you called in. They wouldn’t allow you to take lunches or breaks away from your desk for fear you might be a minute late getting back. They wouldn’t give out paychecks until 5pm on Friday to make sure you didn’t skip out early. They scheduled every staff meeting at 8am to “make sure everyone’s on time to work, for a change.” These bosses treated every employee as a misbehaving school kid, and the employees responded by acting like misbehaving school kids. These jobs, not surprisingly, were plagued with poor morale and high staff turnover.

The good bosses, on the other hand, took employees at their word, were accessible, and made employees feel comfortable bringing problems to them. If you called in sick, they gave you your paid sick day without grilling you. If you were late because of something beyond your control they understood. They scheduled staff meetings at times when everyone was available and best prepared to make a real contribution to the proceedings. These bosses treated their employees like professional adults, and the employees responded by acting like professional adults. These employers enjoyed a staff with high morale and low turnover. *
*Note: There was no correlation in type of employer vs type of employment. Some of the jobs which required advanced college degrees had the worst bosses, and some of my retail jobs were the absolute best about treating employees with respect and dignity.

A Few Policies

While most of my policies are pretty standard, they still aim to treat my clients how I expect them  (and myself for that matter) to act. For instance, my tardiness policy reads, “Sessions begin and end on time. If the client is late the session will still end at the originally agreed upon time and there will be no pro-rating of cost. If the therapist is late the session will continue for the originally agreed upon length of time or be pro-rated, whichever the client chooses.” 

However, my cancellation policy is very different from the standard ones. It reads: “24 hr notice is respectfully requested when canceling or rescheduling an appointment.” That’s it. 

I’ve had more than a few people tell me that it’s a terrible policy and that clients are going to take advantage of me left and right. They’ve told me that it’s not “business-like” enough. Frankly, they’ve told me in about every way possible how it’s a horrible, no-good, very bad policy but they haven’t convinced me of that.

You see, my policy works for me and that’s all that matters. There are two things I let slide: illness and family emergency. Both often strike without warning and often within the timeframe of a more traditional cancellation policy. Almost everyone alive has had the experience of going to bed feeling great and waking up sicker than a dog. It’s happened to me both as a client and a as practitioner, and I’ve cancelled appointments in both situations. Besides, I ask them to NOT come into my office when they’re contagious, and I deeply appreciate them honoring that request. I would feel like a hypocrite asking them to stay home when they’re sick and then charging them a missed appointment fee if they stay home when they’re sick. I also can’t bring myself to give x number of sick days to a client, after which I terminate them. That works for some people, but not for me.

For as much “leeway” as I give my clients, I have very few late cancellations. By the way, I don’t consider it “leeway,” I consider it treating them like adults who know when they’re too sick to be leaving the house. Yes, having an appointment open up the same day affects my bottom line, but not as much as a sick client passing their contagion on to me would cost me when I have to cancel an entire day (or several days) worth of clients. It’s definitely a strategy/policy that takes a long-view approach. 

I’m not saying that you need to adopt my style of cancellation policy. Good heavens, no. What I am saying is that there’s more than one way to set the same policy. Use the one that works for you, no matter what anyone else says about it. You’re the one who has to enforce it, and you’re the one who has to live with the consequences of enforcing it. Therefore, it should fit who you are as a business person, not who anyone else says you should be.



Michelle Doetsch


I am a Licensed Massage Therapist in Michigan and I’m Board Certified in Therapeutic Massage and Bodywork (BCTMB). I have been a massage therapist and Reiki practitioner since 2002. My specialty is treating clients with headaches, high stress, neck and shoulder pain, sciatica, and fibromyalgia, as well as other types of chronic pain. My training in energy work is extensive; over 200 in-class hours in a variety of energy work techniques including Reiki, Spiritual Healing (long standing and respected form of energy work in England), and Kundalini Energy Healing. I am a certified member of Associated Bodywork and Massage Professionals (ABMP). My education includes a Bachelor of Science degree in biology from Grand Valley State University.


New Yew Healing