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Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Saturday, July 8, 2017

When It Pays to Track Referrals

Do you have a referral program? I used to offer a "refer 3 friends, get a free massage" in my bodywork business and it was a huge success. I got most of my clients from that, and I ended up so busy that I had to discontinue it. (And the surprising thing was, I didn't have to give away very many massages because while it created a ton of new clients, very seldom did 3 people come from the same referring client.)

When I ran my referral program, I used paper to track it because technology hadn't gotten caught up with us yet. This was before smartphones, Bodywork Buddy, etc. i.e. all of the tools that make running our practice so much easier these days!

BWB has always had the ability to track referrals from within each client file so you could see who they referred and who originally referred them. But now we've added a referral tree which is a great visual to quickly see all of your clients and who they've referred at a glance.

So far, it's been a big hit with our members!

What kind of referral program do you offer clients? How many new clients have you gotten from it?
I'd love to hear about your own experience with referral programs in your massage business - comment here and let me know. 🐶 Iggy wants to know, too.

Cindy Iwlew is a licensed massage therapist who has had a private practice since 1999 and cofounder of Bodywork Buddy massage software.

Iggy is the branch manager and helps keep Cindy on track with balancing out computer time with playing outdoors.

1 comment:

  1. I love the referral tree! I have a referral program similar to yours, or what you used to do. Refer 2 clients, get a freebie. It's super successful for me as well! I was just thinking after my 1.5 year mark, I may revise it, as it's doing a damn good job :)