Seven Keys to Creating Predictable Cash Flow
By Lynn McKenzie
As a soul-inspired entrepreneur (yes that's you!) is your income flow predictable, or is it left more to luck or happenstance? Must the planets align in auspicious design for you to: make the mortgage, pay your bills, and have a little left over for emergencies, never mind socking some away in savings.
This doesn't have to be so. One of the biggest mistakes I see spirit-led entrepreneurs make is failing to create predictable, repeatable cash flow for themselves. I'm not sure if they figure that "left to chance it will all work out somehow", or that they will "have to scrimp and suffer for a while until their business magically gets going", or what! What I do know is that using this business model involves giving away your power with money, AND it doesn't work.
It is completely possible (and VERY probable) to adopt a system that sets you up for consistent and predictable income, even if you're self-employed. There are seven keys that are the back bone of that system. In this article, we'll cover the first three:
1. Clearly and concisely identify your ideal clients - there are specific clients that you were meant to serve, they are the ones who benefit most from the deep transformative work you do, and the ones that you love, more than anything, to serve. When you really narrow your focus down to this particular group, your business will flourish exponentially compared to when you were trying to serve everybody (with a really broad offering). Better yet, your ideal clients will be able to easily self-identify with your work and will be more apt to flock to you.
2. Figure out how your particular brand of magic serves your ideal clients - your ideal clients have specific problems they want solved and it's imperative that you determine what they are. I'm talking about problems so big that are keeping them up at night worrying. In my own business, I can clearly hear my ideal clients saying to themselves: "I need to make more money", or "I need to grow my business fast". Once you've figured out the problem (or pain) your clients have, determine how what you do solves it and then market it to them in a "benefits" oriented way.
3. Create a kick-ass free offer - in order to get people to interact with you on the web in this day and age you must have a compelling free offer. It HAS to be hot, and something that makes your ideal clients think to themselves "I have to have this; it will help me to ______". Spend time and energy on this, at least equal to what you would spend on something you're going to sell, remember these are the people you're going to be selling to so you want LOTS of them, and to get lots of them it's got to be, well kick-ass. Once you've created it, assign a value to it, and be sure to mention the value on your website.
4. Build a database - once you've got your free offer in place you will need to have a way to collect the names of those who sign up for it. A database of sorts, my preference is 1 Shopping Cart. I like it because it's not only a database but has many functions including a shopping cart, auto-responder, and way to send out newsletters (yes, you need one of them too). To make the most of your database, the people on it need to hear from you at least every 2 weeks. If you think that's too much, trust me it isn't.
5. Create products and programs that are the answer the problems your ideal clients have - here's where you can bring in your spiritual guidance and channel some fabulous information. Information related to your expertise that will help your ideal clients solve the pains and problems I mentioned earlier (the ones keeping them up at night). You can create these products very simply as eBooks, audios, videos etc., just don't think too hard about it, just get going and create them! My motto is "done is better than perfect". If you find yourself stalling because you feel like you haven't got it perfected yet, know that is just your ego trying to keep you small. Remember, the world needs your special variety of magic and expertise, otherwise you wouldn't have been gifted with it.
6. Always be launching - I hate to be the one to tell you this but once you have your product or program ready to sell, people won't be banging your door down to get it, in fact they won't even know you have it unless you let them know about it in a BIG way. That big way is called a launch. A launch normally consists of sending out a series of emails or videos (and blog posts etc.) leading up to a free "preview call" that you design to introduce and sell your product or program. On this call you offer some great content but also offer your product or program at a reduced investment, for a limited period of time, usually with a number of juicy bonuses to entice buyers. This is pretty much how most online sales work. You can see why it's good to "always be launching" as this is where you make your money.
7. Follow a Mentor - the best investment I've ever made in myself, and my business, was to hire an impartial mentor. Someone who would challenge me to leap to places I didn't know possible, someone who had gone where I wanted to go and done what I wanted to do and could offer me first hand advice along with some tough love when needed. Looking back on the times in my life when I didn't have a mentor my business (and income) just flowed along at the status quo and more often than not that was struggle mode. When I compare those times to the times when I have had a mentor (like now and in the foreseeable future) my business is growing in leaps and bounds and I am thriving. I stretch myself daily and create awesome results for my clients and myself.
These keys are the backbone of a business system that works for soul inspired entrepreneurs. Of course you will want to use your spiritual guidance in your business but you want to be sure you're applying it to the areas of a business system that's proven to work. My coaching request for you is to use the keys above to map out your success plan for creating your predictable cash flow.
Lynn McKenzie Lynn is a certified Money Marketing and Soul Coach, Niche Breakthrough Secrets Coach, and is a member of the International Association of Women in Business Coaching. She is also a certified graduate of Coach Training Alliance. Visit http://theprosperityalchemist.com to receive your free audio: 3 Simple Steps to Making & Keeping Way More Money, Doing Work You Love While Delivering Awesome, Life-Changing Results for Your Clients.
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