Add Your "Schedule Online" Button To Your Email Signature

Adding your schedule button to your email signature can make it even easier for clients corresponding with you to schedule online.

How to add your "schedule online" button to your signature in your emails (this example shown for gmail).

From your dashboard in Bodywork Buddy, hover over Account > click Micro Site Info.

Left-click your mouse and scroll over the button image. (located under "extra stuff" at the bottom of the Microsite Info page).

Hold the "control" and "C" keys on a pc, or the "command" and "C" keys on a mac to copy the button and link.

Go to your email > click on the settings gear in the upper right corner of gmail > click on Settings.

From within settings > General > scroll down to Signature. Click within the text box, and then right-click your mouse. Click "paste". (Or click "control" and "v" on pc, or "command" and "v" on a mac.)

Click on the schedule button, and your microsite URL will pop up. 

Video Tips from Massage Nerd

Today we have a guest post from Ryan Hoyme (aka Massage Nerd) with some tips on using videos to market your massage business.

Did you watch the Super Bowl ONLY for the commercials?

I did!

One thing they had in common, was most of them were 30-60 seconds and that is what can keep the average viewer's attention. Even thou I didn’t like most of them; they at least kept me glued to the Internet (I watched the Super Bowl online). 

Making a commercial for your business should have the same time frame as it does for TV commercials. You want to grab the person’s attention and keep them there as long as they are viewing the commercial. I made huge mistakes when I first started out, but having very long videos and in my youtube insights, I noticed most of my longer videos were only being watched for a few minutes at a time…on a good day. 

Tips to keep the viewer…viewing:

• 30-60 seconds for your commercial.
  
  
• Not shorter than 20 seconds.
  
  
• Use different angles in the commercial (one frame one angle, another frame a side angle, and so on).
  
  
• Keep your intro clip down to 2-4 seconds.
  
  
• Audio is 2/3 of the video, so have a proper microphone.
  
  
• If your video is educational, then you can break the rule of 30-60 seconds (usually 2-4 minutes is decent)
  
  
• Have a respectable intro clip and even hire someone to make one, because it will help with branding, and you will use it on all your future videos.
  
  
• Have an outro clip how they can find you and keep it at 4-6 seconds, because if you put your website on there, you want them to be able to see it.
  
  
• You can have a sound effect or little bit of music on your intro/outro clip, to make it enticing. Make sure you don’t use copyrighted music and there are places like www.incompetech.com , that are free to use and all they ask for is proper credit and a donation if you would like. Plus, you can purchase music for commercial use too.
  
  
• Having a picture popup every now and then will keep them glued to your video.

I tend to break the above rules all the time, but I’m always trying to see what works and doesn’t. The business world is all about taking risks, and if you don’t take any, it will be hard to grow your business to the next level. 

I will be submitting regular blog posts on www.theyoungthumbs.com about video tips and other things related to massage and if you ever KNEAD help making videos for your business, I’m just a website away at www.ryanhoyme.com  

Pinterest

I posted this video on our Facebook page a while back.  But with this recent article detailing how Pinterest is now sending more web traffic than Yahoo Search, I thought it was worth a blog post about using Pinterest for your massage business.

I'm not sure that using Pinterest will directly bring you more massage clients, and I've found conflicting information on whether or not it helps with search engine optimization.  But that being said, if you happen to be on Pinterest anyway, and enjoy it - why not create some pins for your massage biz?

I think a board with info on self-care for clients would be valuable.  Put your Pinterest link on your website and direct clients to your boards for info on health, massage, self-care, etc.  It could be a great resource for your current clients if nothing else.

What do you think?  Do you have a Pinterest account?  Have you noticed an increase in traffic to your website from it?

Share your Pinterest page in the comments below so we can all follow you.

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 13 years.  www.BodyworkBuddy.com