Cool Tool: White Noise Machine

I relocated my massage studio about 5 months ago. (Yes, I still practice massage therapy and continue to work with my clients of 10+ years!) The new space had many draws, one of which is easily accessible, free parking. (My office was located downtown for 10 years prior and the parking situation was always a problem.)

After moving in, I noticed that the walls were a bit... thin. I could easily hear my neighbors in the building talking and laughing. Adding my music, fountain, and fan helped to muffle the sounds somewhat, but there was still more noise than I was comfortable with.

I did incorporate some of the tips from this blog post along one wall, but I was unable to do this on the main offending wall because of how I need my studio setup for Ashiatsu training. So I did some research on Amazon and decided to try this white noise machine after reading several positive reviews online.

This machine is amazing. It has tons of different levels and white noise sounds to choose from. When I have it on, I'm completely unaware that I have any neighbors.
Well worth the 60 bucks! It's hard to tell from the picture, but it's fairly small and easy to find a tucked away place to set it.

I'm not an Amazon affiliate or anything, I just found this machine helpful in my own massage practice and wanted to tell you about it in case you're looking for a way to muffle some sounds in your own massage studio.

Do you have some other tips & tricks to help with noise? I'd love to hear them.

Is YOUR Site Ready for #MobileGeddon?

Not to sound too dramatic, but Google is changing the game beginning April 21st, 2015 and is going to start ranking search results by their mobile-friendliness. The internet has dubbed this #MobileGeddon. (I can't help but hear that phrase in my head with some big, scary voiceover similar to a thriller movie trailer with an ominous "DUNDUNDUN" at the end.) But despite the overuse of hashtags and armageddon references, this is actually serious and could affect your site's google search result rankings.

Here's an article that explains what this all could mean for your small business in more detail:
http://www.searchenginejournal.com/small-business-owners-guide-googles-april-21-mobile-friendly-algorithm-update/129535/

Not only is your website going to be affected, but also your online scheduler site. Even if your online scheduler is optimized for SEO, this new change could impact it's google rankings if it isn't mobile-friendly. Your site working on mobile devices isn't enough, it needs to pass the test by Google's standards of what they consider "mobile-friendly".

Here's a great tool to test your site's mobile-friendly rating by Google.

If you use Bodywork Buddy for your practice management software, your online scheduling microsite has an "awesome" rating, so no worries!

If your regular website doesn't pass the test, here's a few options to get ready for the change.

• Weebly, Wix, GoDaddy, and Squarespace all have inexpensive and easy website builders and their sites are mobile-friendly.
• You can easily use your Bodywork Buddy microsite as your entire website, as it includes customizations to allow you to add your own images (or choices from our extensive image library of professional bodywork-related images), client reviews, map, etc as well as your online scheduler.
  
  Wondering what the Bodywork Buddy scheduler looks like? Check out Affinity Massage Studio in Cincinnati, Ohio.
  
  We can even help you point your domain name to your microsite, just contact us and we'd be happy to help! 

Member Spotlight: Mary Hardin

Today's member spotlight is Mary Hardin, advanced craniosacral practitioner and board certified polarity therapist. Mary's business is Ultrasonic Core Body Therapy in Culver City, California.

Q: What inspired you to be a bodyworker?

A: There's a concept in polarity therapy about "holding space." It's creating a space for you and the client that's in alignment for the highest good of both. It's like that feeling you get when everything is right in the world and you feel like your true self. It's something I loved about receiving the work and so I thought by doing the work I'd have an opportunity to be in that space more often.

Q: How long have you been doing bodywork?

A: I started studying Polarity and Craniosacral work 17 years ago and worked part-time at first and then started to this work full-time in 2010.

A; What is your favorite thing about being a bodyworker?

Q: My favorite thing about my work is seeing how the lives of the people I work with change for the better. Sometimes that's not something I see right away but months or years later they'll tell me what a profound effect a session had on their life.

Q: What do you feel is the most challenging issue for bodyworkers?

A: The most challenging issues is getting people to put their health and well-being at the top of their to-do list and to understand that bodywork will help improve the quality of their lives.

Advice:

Try to imagine things from your client's perspective and offer what they're needing. I think it's important to make the whole experience as easy as possible for the client. Make it easy for them to find you, easy for them to schedule with you, easy for them to pay you.

My single most effective marketing tool…and it’s FREE

by Hillary Arrieta LMT, Richardson Texas

This weekend I was working as a vendor at the AMTA Texas chapter convention. I was approached by many of my fellow local massage therapists about marketing.

"How do you market your practice?" They asked.

“What's working for you?”

This is a topic that I have come to love. When I first started out, I would say that marketing made me a little bit crazy. When I thought of it, I had the impression that I would have to spend a ton of money on print, radio, or TV ads. I didn’t want to become a sales person. Now I know that marketing is so much more than sales and I find it fun and challenging!

As I discussed my current marketing process, many therapists were surprised to learn that one of my top marketing tools was my email list.

Maybe you’ve heard that saying  “email is dead.” Well my friends, It’s very much alive and well.

My email list is one of the most successful marketing tools I’ve encountered, if not THE most successful.

My clients love my weekly emails. Yep, that’s right, I email my clients at least once a week. When I was trying to come up with my email marketing plan, I thought weekly emails were a bit much and that maybe it was going to come off too pushy. I didn’t want to annoy my clients.

Funny enough, I began receiving great feed back about them.

My clients LOVED that I sent out my availability so that they could hop on to my online booking site (thank you Bodywork Buddy!) and schedule right then and there. Everyone is so busy these days and having my openings delivered to their inbox every Monday morning was just another way to support my clients in keeping up with their self care.

Many of them told me to keep it coming! That they actually looked forward to my Monday email.

I also have a handy sign up form on my website that allows prospective clients to sign up if they are interested in hearing from me.

In addition to my weekly availability email, I’ve used my list to run successful semi annual massage package sales ( take that, Groupon!!) as well as sending out important information about changes in my practice. I love emailing reminders for my meditation class, and adding a link to my blog so that my clients can read about self care suggestions and current events within my practice.

I always keep the information valuable and relevant to my clients, because who is going to read boring newsletters?

If you don’t have an email list, here are some resources to get you started!

And they are free!

www.mailchimp.com

www.tinyletter.com

www.hellobar.com

How do you use your email list?

Hillary Arrieta Gaia Bodywork PLLC 214-709-6394 gaiabodywork.com about.me/hillary.arrieta