Get posts like this in your inbox. And also sometimes cute dog pics.
X
Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Saturday, June 22, 2013

Free Pinterest Video Course for Massage Therapists


Last November, I blogged about using Pinterest for your massage business.

At that time, I stated that "I'm not sure that using Pinterest will directly bring you more massage clients, and I've found conflicting information on whether or not it helps with search engine optimization."

After several months of using Pinterest for business myself,  I can say that it's definitely worth it to bring more traffic to your site.  The SEO experts are still saying that Google is not admitting to increased traffic affecting search rankings, so I can't say for sure that it will help your SEO.  But, more visitors to your site is never a bad thing.

This is a screenshot of the Bodywork Buddy blog stats.  
Pinterest is the 2nd highest referring site to my blog.

What does this mean?  People clicked on Bodywork Buddy pins on Pinterest, clicked through to see the original post containing that pin.  Which took them to my blog. Which is on my website.  Which increases my site traffic.   Following me?  Not to mention that while they are on my site I have an opportunity to gain them as a client.  





Might be worth a few minutes of your time, yes?  There is no need to spend hours on Pinterest to see the benefits.

Not sure where to start with using Pinterest for your massage business?

I'm offering a Free 4 part video course on "How to Increase Your Website Traffic with Pinterest".  This is specifically formulated for massage therapists.
Sign up now and get pinning!

Signup for this Free 4 day video series

* indicates required










I look forward to having you join me for 4 days of Pinterest fun.  *FYI: the tips I offer in this course will enable you to start using Pinterest to increase your website traffic with only a few minutes a week.  Spending HOURS on Pinterest is not necessary - unless, of course, you WANT to! ;)  It's a little addicting, yes?



Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

Wednesday, June 19, 2013

Put Some Steam On it [Portlandia Inspired]


For today's blog post, I thought I'd write about what I'm doing in my own massage practice these days. For several years now, I have been specializing in ashiatsu deepfeet therapy. I also practice massage cupping, hot stone massage, and ashi-thai.

In the beginning of my massage career, I had attended a spa therapies class at Aveda through my employer. That is where I first encountered the Steamy Wonder and have wanted one ever since! I didn't really think it would be easily incorporated into a dry room setting, (the only way I saw it in training was in a spa wet room), so I just kind of forgot about it.

And then a couple of months ago I met a therapist who uses the steam tent in her massage practice every day. After picking her brain a bit, I decided to take the plunge myself and get myself a Steamy Wonder.

I have been having so much fun with this!


Closeup pics of the pulley system before steam tent is attached.



Steam tent on my table and stored up by ceiling by pulley system.



For starters, I had a pulley system installed in my ceiling so I could easily store it out of the way. Because I have my ashiatsu bars directly above my table, I had the pulley system installed just to the side of my table.

After a few practice sessions, I was ready to offer it to clients. It's really simple and easy to use and takes no time at all to be comfortable enough with it to add it to your menu. I've started by offering a complimentary 20 minute steam add-on to my client's regular massage sessions.

So far, I would say about 2 out of every 3 people are LOVING the steam treatment. I have been doing some scalp massage while they are steaming, and afterward I wipe them off with hot towels with lemongrass essential oil before moving on to the massage. What's been amazing to me is how their muscles have softened before I even start to work with them. The steam literally melts tension so that by the time I get to doing the massage, they are already like butter on the table.

Not only does it make my job easier, but I feel like I'm actually giving them even more benefit to the massage with the addition of steam.

While I find myself wanting to "put some steam on it" for every session, it's still a bit too early to tell just how much steam I'll be doing overall as add-ons.  Once I've had it implemented for a bit longer I will update with a post detailing how it's going.  (I'm sure it will go over much better than the ending of the "put a bird on it" skit from Portlandia.)




I've included some pics of the pulley system going in, as well as pics of my beautiful new steam tent :-)
Have you ever used steam in your massage treatments? What have you found the benefits to be?

*A special thanks goes out to Mary who reignited my excitement about the Steamy Wonder and got me thinking again about the possibilities!





Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

Wednesday, May 15, 2013

How to SoundProof Your Ceiling Like a Pro [A Follow Up Post]


On this post a while back, I wrote about different ways to incorporate some soundproofing to your massage room to cut down on the noise level.


A Bodywork Buddy member just sent me this awesome site for easy-install soundproofing for drop ceilings.

"NO FIBERGLASS, no dust, no particles, no mess - Soniguard® is the cleanest insulation you will ever use, and it's already perfectly pre-cut to rest above your drop ceiling tiles."

Cool!

Have you used something like this to cut down on the noise transferred through the ceiling?  How has it worked in your massage practice?  I'd love to hear more about this or other ways that you've found helpful to keep your massage room quiet for your clients.


*Thanks to Tzuling for sending me this info to share!









Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling

She continues to operate her own private massage practice of 14 years.



Photo credit: freedigitalphotos.net

Wednesday, May 8, 2013

Why Fijian Massage is the Secret Ingredient to a Long Massage Career




massage softwareA few weeks ago, I hosted a Fijian Massage class with founder Lolita Knight.  (along with a few other of her CE classes).  With the help of her “professional massage model” Mark, too of course!

Lolita has been a practicing massage therapist for over 30 years.  Here’s an article she has written explaining the history of Fijian Massage.



My girlfriend Rosemarie is quarter Fijian, quarter Chinese and half Kiwi.  In 1998 we traveled to Fiji to visit her relatives on several of the smaller of the Fijian Islands. On the island of Kadavu, I met her cousin Simonis.  He was the village “massage therapist”.  On this island there were no roads, no electricity except for a few generators, no indoor plumbing (outhouse), no hot water (a communal COLD WATER shower instead) and of course no TV.

Despite this, living with her relatives was one of the most wonderful experiences I have ever had.  It made me think a lot about my life and the role money plays in it.  The Fijian people have very little financial resources, yet they live one of the richest lives I have ever seen.  LOVE is everywhere: especially for the children.  And LAUGHTER.  I wanted to learn Fijian just so I could be part of that ever-constant humor.  Plus FAITH: a faith that is rich in its strength and actions.  The Fijian community made me feel so welcomed, loved and for the first time I experienced unconditional love.

Rosemarie’s cousin Simonis, had wanted to give me a massage, but I was on holiday.  With 20 years of massage experience, I wanted a break and felt I would need to give him some lessons.  So I put him off for a few days.  Finally I agreed and I was truly amazed.  I certainly wasn’t going to the be the teacher.  Simonis had a very rapt student who wanted to learn everything he had to share.

Simonis had learned this massage, which I have called “Fijian Massage”, when he was 7 years of age.  When any of the villagers had sore or damaged muscles, they would seek out Simonis.  Massage Therapy is not a paid occupation for Simonis.  He simply gives of his time and talent to help his friends and neighbors.  Sometimes he is very busy and his main activity is attending his own plantation of taro and pineapple.  Therefore, he doesn’t have a great deal of time to spend giving massages.

I feel this is why such an effective massage technique has been handed down generation to generation to generation.  The people HAVE TO have strong and efficient muscles to survive as their bodies are their source of transport, work is very labor intensive and there is no social welfare for those unable to work.  And the therapist doesn’t have an “hour” to fix people so the method evolved that fixed people quickly.

In Fiji, the client would lie on the ground or a Fijian woven mat and Simonis would use mainly his feet, sometimes his hands to release the tension and repair the damaged tissue.  I have made many modifications to his technique to make it more comfortable for both the client and the therapist.  I have also created a method that ONLY uses the feet to help save therapist’s hands from repetitive movement injury.

I am ever so grateful for the method that Simonis taught me that I donate to the people in the Fijian villages as this can help them in their difficult financial situations.

When I returned to New Zealand (where I had lived for 20 years), I felt that Kiwis would not relate to lying on the floor and me using my feet to massage them.  So for 6 months I did not use the “FIJIAN MASSAGE”.  Then one day a client came to me with severe leg scar tissue and wanted to run a marathon in 6 weeks.  I knew the only way to help him was with the Fijian Massage technique.  He was desperate and willing to try anything so I convinced him of the Fijian Massage done with my feet.  He not only was able to run the marathon, but also beat his previous best time.  Then I tentatively recommended that my regular clients try the Fijian Massage.  Now over 80% of my clients prefer the Fijian Massage to the other deep tissue sport massages that I offer.


online scheduling
Why is the Fijian Massage so popular?  Mainly my clients want a deep massage that is also relaxing.  Prior to doing the Fijian Massage I did Deep Tissue Cross Fiber Massage with a lot of my method using my elbow.  While it was pointed and got to the troubled area, it was a “sharp” pain.  With the Fijian I do my  main deep work with my heel.  This deep pressure is softer that my elbow, yet it is a stronger stroke.  Plus my clients find that the repair happens much quicker with the Fijian Barefoot Massage.

If you think about it, the foot has stronger bones and the leg muscles are more powerful than the arm.  Try this: rotate your lateral edge of your foot on the floor laterally.  Now put your hand on the floor and do the same thing.  It is obvious that your foot is much, much stronger than your hand.

One thing I really enjoy with using my foot and leg (and abdomen) is that not only does it relax the use of your hands, but it also gives your legs and abdomen good workout; therefore adding more balance to your own muscular structure.

massage software
Fijian To Go: working with client seated
With the Fijian Massage you use your toes, lateral and medial edge of your foot, the pad, bunion bone point, the base of your heel, the edge of your heel and the back of your heel.  You can massage all parts of your client except the face.

When I reflect, I feel that it is amazing that this technique that I learned quite by accident on a remote island in Fiji, where I learned to accept cold showers as a pleasant way of life, is being taught all over the world.  I feel forever grateful to the warm and amazing villagers on the remote island of Fiji that shared and taught me a technique that I firmly believe will enhance deep tissue sport massage for both the therapist and client.



Lolita is a great teacher with amazing energy.  I’m so grateful I was able to learn from her before her retirement!  If you’re interested in learning Fijian Massage, you can find classes offered from her team of instructors by visiting FijianMassage.com.


Cindy (me), Ginger, Lolita, Mark
Many thanks to Lolita and Mark for the wonderful class and many laughs!

Tweetable: Why is Fijian #massage so popular? via @BodyworkBuddy


Wednesday, May 1, 2013

Five Lessons I've Learned [Guest Blog Post]


Today's post is a guest post from my friend and fellow MT Hillary - enjoy!

online scheduling for massage therapists


Five Lessons I've Learned From 
Running My Own Private 
Massage Therapy Practice











About two years ago I set out to become self employed in this crazy economy. It was a super scary leap of faith but now I am much more fulfilled by my work. I've learned some things about how to make my practice successful and here they are:



1. Organization.  
In the beginning, it was important for me to figure out my processes and make plans for implementation. I decided what my ideal client would be like, how I was going to retain ideal clients, how I would handle no shows, late clients, and confrontation.  These things are not always fun to think about but we all know that they will come up, sooner or later. 
Having a plan or a policy in place helps create consistency in your practice and will show clients that you are well prepared to address the issues that come up. It will also give you confidence in handling uncomfortable situations. You can even create “scripts” for no shows or inappropriate clients. Knowing what you’re going to say beforehand and having a plan of action will give you the professionalism needed to be successful.

2. Use tools to help you. 
An email list and an online booking option have been some of the most helpful tools I've added to my practice.  
Being a gen Y-er, I hate talking on the phone. I will avoid it at all costs so having an online booking system suites me well and my GenY clients. Even older generations prefer to book their own sessions. 
Anyone up for a game of phone tag? No thanks! 
I am a Bodywork Buddy user and absolutely love all of the features it has to offer. My clients love booking sessions at their leisure and the system is so user friendly. It also helps me keep track of my expenses and soap notes- (and a ton of other stuff too) LOVE that! It’s just one thing I don’t have to worry so much about and I feel like I’m covered!

3. Invest.  
Buy good equipment and supplies. It’s okay to spend some money on the front end for good stuff that will last forever. I saved up $1200 for equipment before going out on my own and sat down and decided what services I was going to offer, supplies I would need, and how to get the most bang for my buck.  My clients notice the quality and I love the fact that I have everything I need and I’m not shelling out lots of money every month replacing or restocking.

4. Work on yourself. 
Personal presence is something that is worth thinking about. 
How you communicate verbally and non-verbally will ultimately determine your success when working with other people.  
Some questions to ask yourself:
  • What is my posture saying about me?
  • Is my hygiene on point?
  • Do I look people in the eye?
  • Would I feel confident with me if I were a massage client?
Personal presence also means looking at the “energy” you’re putting out there. Are you aware of yourself? Do you listen to your clients or can they tell that you are off in la la land?  
When I was in massage school, we learned about “grounding and centering” ourselves. I was in my early twenties and had no clue what that meant but now I use this exercise EVERY DAY. When I begin and end my massages I try to calm myself and connect deeply to my inner mama bear - My fierce and nurturing center. It’s a powerful practice that I know my clients pick up on- and it tells them that I am confident and that they are safe to relax.

5. Seek out Sage advice. 
The moment that propelled me in to manifesting my massage practice is one I’ll never forget. I was sitting in a private yoga therapy session, feeling overwhelmed, unhappy, and stuck in my current work environment - my therapist took me on a sensory journey that was so powerful that it created Gaia Bodywork right then and there. She asked me what I wanted my practice to FEEL like, Then she asked me what I wanted it to SMELL like, TASTE like, and so on. With her help, I had set a powerful intention that became a reality. 
Business coaching or life coaching can be a blessing! Some of my favorite “sages” are Marie Forleo, Danielle Laporte, and my semi local bad ass biz coach Lauren Sheehan of the Feminine Rhythm.

I hope these suggestions have inspired you and your practice!


Love & Light 

Hillary owns  Gaia Bodywork in Richardson TX. and has been a licensed massage therapist since 2004.



                                  Thank you, Hillary!

order/chaos photo: freedigitalphotos.net 

Tuesday, April 23, 2013

Got Issues in Your Tissues?


Today's blog post is an interview with Shannon Gilmartin, instructor for ACE Massage Cupping.
I hosted a workshop with Shannon at my studio a few years ago and absolutely LOVED her class.  I still use cupping every day in my massage practice, and my clients love it.




What exactly is massage cupping and how is it different from traditional chinese medicine cupping?Massage cupping is a modern adaptation of the ancient cupping therapies. We use cups to mimic massage techniques and as an adjunct, therapeutic technique.

What are the benefits to the client to use massage cupping?
Benefits vary widely, as massage cupping is truly as versatile a therapy as is each massage therapist. Its benefits include lymphatic drainage, loosening adhesions (from small cellulite dimpling to scar tissue and fascial bindings), moving stagnant materials/decongesting areas of the body, stimulating blood flow, hydrating and nourishing tissues that are otherwise lacking, relieving inflammation, releasing deep tissue restrictions, and sedating the nervous system. Clients receive therapeutic massage for so many different reasons and I truly think every client can enjoy this technique. Ever since I began working with massage cupping, EVERY client I have used them on has enjoyed the work and its results! Great descriptions I have heard from clients are that they feel 'more fluid mobility,' 'aired out' or that their tissue has 'breathing room' from massage cupping- how great does THAT sound!?


What are the benefits to the therapist?
The therapist benefits extensively, too. For one, massage cupping is a major vasodilator so the therapist saves their efforts to warm the tissue of their clients. Also, many of us have those clients who LOVE deep tissue but the therapists get burnt out, overuse their thumbs and struggle while the clients keep saying they can go deeper. The cups allow for quick hyperemia and hydration to their client's tissue, thereby allowing for much deeper sensations to be felt by the client with less exertion from the therapist. Also, the client feels MUCH better the next day. Many deep tissue clients feel tender and sore the following day(s) but the cups allow for much easier after effects with phenomenal, lasting results. That being said, many of us want to help our clients so very much and the results from using cups appropriately truly enable us to help release restrictions effectively and in many cases give permanent resolution!

How long have you been a therapist and how long have you been teaching?
I have been in the massage therapy business since 1999, working with Massage Cupping since 2004, and teaching with A.C.E. as an educator since 2008.

How did you come across massage cupping?
Funny yet true story: I saw an ad in a magazine for a class in Las Vegas. I wanted to go to Vegas and see my friend, learn about this technique that used fire, and the whole trip would be for business! Little did I know what a life changing experience the class would be.

Why did you decide to start teaching it?
When I left the class, I began practicing on myself and the results were amazing. I had been in a severe car accident when I was 17 and had a very large scar on my cheek and many muscular discomforts associated with the accident. I committed to working on myself regularly for a while; it began softening the rigid adhesions and scar tissue, and drew glass and sand out of the scar. Eventually my face looked almost 'normal' again. I contacted Anita Shannon with my enthusiastic testimonial and asked if they were ever interested in someone to help them... and here I am :)

What conditions have you successfully treated with massage cupping?
Wow, honestly too many to list. A few stellar examples: I am passionate about the scar tissue work and over the course of a year’s constant work, I helped dissolve 30-year, almost full-body, scar tissue (client had gastric bypass over 30 years ago, and followed by a brutal skin removal surgery which left thick rope-like scars from elbows to knees)! I am also passionate about working with amputees and have had amazing results with not only alleviating phantom pains but also helping purge the old blood, debris and medications from the remaining limb's tissue. The pulmonary results have been impressive; I have a COPD client who 'breathes because of me' and I have been able to help improve her quality of life, It is such rewarding work! I have helped avoid surgeries to 'clean out the area' for all natures of injuries. Athletes have quickly recovered from both injuries and intense sporting events – with enhanced performance, too! Post plastic surgery clients have accelerated healing from the drainage done with the cups. Diabetic, necrotic tissue that goes from open fissures and black tissue to no fissures and light brown coloration! And of course, there are people who say 'I can handle the deepest pressure you can give me.' I first use the cups a little, then BARELY give them DEEP work and they say WHOA!!! See!? I could go on and on. 

What do you like best about teaching massage cupping?
Sharing this awesome technique and its potential, and then seeing every student just GET IT. Every class, every student truly enjoys it and I see 'light bulbs' every time! It is so rewarding to be able to help pass this along because (I believe) every body can benefit from this in some capacity.


I am honored to work with Anita Shannon and the other educators in A.C.E., as I honestly feel our work changes lives. Words cannot convey the reward we get day in and day out from people all over the world and seeing how much our work helps. Cupping is as old as time, but these techniques Anita created and how we all cohesively came to share massage cupping and vacutherapies as both educators and bodyworkers is by far the most rewarding experience I have had.

My website is www.shannongcmt.com; our national website is www.massagecupping.com. We offer classes all year long, everywhere!!


A huge thanks to Shannon for this interview and for the awesome class she taught at my studio!

Check out this video of some massage cupping done by founder Anita Shannon:







Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 14 years. www.BodyworkBuddy.com