5 tips to boost your sales of gift certificates this year:
- Create packages or bundled services for an experience rather than just one service. Create more value with add-ons rather than discounting your services.
- Have several gift options at different price points.
- Email your list promoting your gift certificates. Be sure to write it from the angle of helping them with their gift giving rather than trying to sell something.
Remember to use email etiquette. Not sure where to start? Check out our past post on email marketing.
- Change your voicemail greeting to include info on gift certificates available.
- Include a banner or image on the home page of your website about gift certificate promotions.