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Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Sunday, December 1, 2013

3 Easy Tips For Starting Your Email Marketing

Are you collecting email addresses from clients? Have you been wanting to, but not sure where to start? Or not even sure there's much benefit to having client email addresses on file? 

A while back, Hillary wrote this guest blog post about how she made $10,000 in one day. A huge part of her success was that she regularly emails her clients. And like I pointed out in this post, email marketing is a more personal way to connect with clients than social media.

So here's a few ways you can start to collect the email addresses from your clients:

  1. Online Scheduling.
    Bodywork Buddy requires the client to enter their email address to schedule an appointment online. (I would imagine most online schedulers require this - as it's kind of a cornerstone to the concept of online scheduling!)  Bodywork Buddy also automatically sends email reminders to your clients of their upcoming appointments which helps to cut down on no-shows.
  2. Health Intake Form.
    Make sure your health history form asks for their email address and states that they are approving you to send them emails.
  3. Opt-in Form on your website.
    Include a newsletter signup or a "special offers" signup on your website.  (Mailchimp offers a great free program up to 2,000 contacts and lets you easily create a signup for your website.) Often times, prospective clients may be visiting your website but not committing to making an appointment yet. This is a great opportunity to get their contact information so you can continue to keep in touch with them and stay on the top of their mind.
Once you have gotten started on your list, you can start working to create email campaigns.  More on this in an upcoming blog post - stay tuned!  

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Do you have other tips for collecting email addresses that I haven't included here? Leave them in the comments below, I'd love to hear what has worked for you.

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years. 

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