Get posts like this in your inbox. And also sometimes cute dog pics.
Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Showing posts with label credit cards. Show all posts
Showing posts with label credit cards. Show all posts

Friday, April 20, 2012

Accepting Credit Cards to Increase Your Massage Business

Are you accepting credit cards in your massage practice yet?  If not, you should be.

There are many benefits to accepting credit cards.  It’s a known fact that people will spend more when they can use credit cards.  There are also several other advantages for your massage business.

I’ve heard many therapists express concern over the fees associated with processing credit cards.  The pros far outweigh the cons, in my opinion.  The processing fees are simply a cost of doing business.  You’re offering your clients a convenience.  Don’t look at the fees as money you’re losing, because you’ll likely reap many other benefits of accepting credit cards - including making more money. 

Consider the gains:

      Improved professional appearance. Accepting credit cards legitimizes you as a professional and helps to build trust.

      Convenience to your clients. It’s important to make it as easy as possible for clients to pay you. They will love the flexibility of being able to pay with credit cards.

      Lower risk (checks can take days to clear - or NOT clear - and the risk is on you.   Credit cards get accepted or declined immediately).

      Higher sales.  Not only will clients get massages more often and likely tip more, but also buy gift certificates, packages, and products.  Credit cards increase impulse purchases.

Also keep in mind that many clients use debit cards for everything.  Just because someone is using a card doesn’t mean they are using credit or spending money they don’t actually have.  (In case this is a concern for some therapists.)

According to Visa, over the past 10 years, people's use of electronic payments like credit cards and debit cards has increased by 400%.

A lot of credit card programs offer cash-back or other incentives for every dollar that a consumer charges to their card.  People who are enrolled in rewards programs will go out of their way to pay by credit card in order to accumulate rewards.

It’s easier than ever to accept credit cards.  With companies like Square and Intuit, you can get setup for free and be ready to swipe cards within a couple of days with nothing more than a smartphone or tablet.

Do you have a concern about accepting credit cards that I didn’t address here?  Leave a comment and we can discuss your concerns in another blog post.

Do you already accept credit cards?  What are other benefits that you’ve noticed in your own massage business?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling.
She continues to operate her own private massage practice of 13 years, and has been an associate instructor for Ashiatsu Oriental Bar Therapy since 2007.