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Friday, March 23, 2018

8 Tips for Writing Your Business Brochure

How To Create A Perfect Business Brochure?

What makes your target audience hear your message? Pay attention to the ways you represent the information. The more stylish and short it is the better.

8 Tips for Writing Your Business Brochure

Brochures remain the most cost-effective means of promotion that cultural and other types of industries have to offer. Second only to word-of-mouth. Presentation and delivering the message is critical to the success of your business brochure campaign.  The well-planned campaign works for your client growth. The important issues to pay attention to are:

   Distribution requirements
   Size requirements
   Design considerations
   Printing quality
  Paper quality


1. Checklist

Before starting with brochure printing, it is essential to make a creation checklist. Every business works on thoughtful planning. It applies to printed advertising campaign. A brochure is a short informational document, which delivers the message as well as information. It can be a booklet, flyer, folder, card, leaflet, pamphlet, or handout. You can do it yourself or hire a distribution company. But don’t rely on strangers in designing your message and main information. Create a checklist of all the critical issues, which must be included in your document and think about a design before contacting a designer.

2. Distributors

Before hiring a brochure creator company, you may want to find out which specific size, quantity and warehouse requirements they need and can offer. Knowing this information and fees will give you a great starting step in the development of your overall budget.

If your brochure company doesn’t have time limits, consider offering a larger quantity of printing than your initial needs. Many distributing companies offer reasonable discounts for large quantity of a product.

3. Design considerations

Today the world of business advertising ideas is boundless. The bravest or even crazy ideas are very welcomed. There are several steps you’ll want to consider being organized during the process. It will help you communicate your ideas effectively and help your designer develop a realistic quote in a deadline. Once you’ve established what your design requires, you can then start printing.

4. Brochure size

Most brochure design companies in the US typically require a vertical layout. It should be folded into a four inch by nine-inch finish size. International distributors offer more variable size. It is crucial to consider the size before printing.

In case you decide to collaborate with multiple companies, consider choosing the size, which will fit the displays of each company.

5. Brochure type

There are a few types used in marketing. They are Rack Cards, Multi-Folds, and Custom Features. Your next consideration is the brochure type you want to make. Standard options include one color or four colors Rack Cards. Multicolor folded cards have the same options. The number of cards you choose will affect printing and design costs. Custom features will make the product stand out. For example, a die-cut is a type where the portion of a paper is cut away. It adds a unique marketing angle to your promotion campaign.

All options can vary drastically in expense. It is always better to discuss the options with a designer and a printer to know the value in advance.

6. Paper quality

The paper quality is a not obvious sign that speaks more than words. Weights will affect how your brochure displays in a rack. If the paper is too thin, it's not common to droop forward in a display rack limiting its visibility. For rack cards, it is better using a 10-point card stock. For folded options, it is recommended no less than an 80-pound coated stock.

It is necessary to discuss in advance with your printer an option of a vertical grain paper. Make sure that your design is durable.

7. Sales message

Besides technical features, there must be a strong headline, which delivers the message. Writing such a heading only seems to be simple. International Association of Professional Brochure Distributors research shows that a sales message appearing at the top 2 or 3 inches of an informational card’s front panel attracts more visitors.

Repeat your headline and message at the top 2 or 3 inches of the back panel. It will assure you that the audience will never miss the initial message.

8. The content

It is another essential issue in the text. A must is a telephone number, hours of operation, website address, and a simple map with directions. It will assist your target audience in locating your establishment. The text should be understandable and attractively positioned within the inside panels and upper 3 to 4 inches of the front and back panels. Don’t include long texts as stories, general information, descriptions and other. Make the main message noticeable to highlight it. Clients barely prefer reading.

A call to action, for example, special promotion or discount coupon is helpful in tracking a customer base.

About the Author
Melissa Cartew is a blogger and freelance writer at She specializes in marketing and other types of promotion. Melissa has a Master’s degree in Economics and currently is working on her dissertation. The advice she gives to the small businesses and corporations are helpful for any situation.


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