Top Tech Tools of 2014 for Massage Therapists
- Online Scheduling
Many massage therapists report online scheduling being their single most important tech tool for their practice.
Mary-Claire Fredette of Cincinnati just wrote a blog post of her own on the topic: Why Online Scheduling Works for Massage Therapists.
Using an online scheduling system not only provides a convenience for your clients, but it also helps to cut down on no-shows with email and text reminders, helps to reinforce your cancelation policies, gives you more control over your schedule, can help fill last minute openings, eliminates phone tag, and increases your professionalism. (Just to name a few of the benefits!)
- Professional Website
Having a professional website for your massage business helps to build authority, builds a relationship with your clients (before they even walk in the door), improves credibility, and much more.
Some things to consider when creating or redesigning your website:
Make it easy to navigate.
Update it regularly.
No flash graphics or music.
No "wall of text". Break it up visually with some pictures.
For more guidelines on creating a winning website, check out our past post When good websites go bad.
- High Ranking Search Results / Search Engine Optimization
Search friendly design, keywords, content, links... there's a lot to consider with SEO, but a few basics can get your website going in the right direction. Be cautious of guns for hire claiming to skyrocket your search engine rankings, this is an area that has a lot of scam artists online.
We'll be writing more in 2015 on ways to improve your SEO, so stay tuned.
Many MT's report the use of testimonials as a key influencer for new clients to book. Whether it be a review site like Yelp.com, or the use of your own collected testimonials, showcasing reviews for prospective clients can be very persuasive and help you build your business.
Bodywork Buddy automatically collects client testimonials for you and displays them on your online scheduler.
We also have a checklist you can signup to receive that details lots of great ways to use testimonials to boost your business.