I was surprised when I came across this blog post by Massage Table Outlet highlighting a new trend in the spa industry taking place in my own backyard - Grand Rapids, Michigan.
The J.W. Marriott in Grand Rapids has started offering in-room spa services with the use of a newly designed cart to cater to this market.
If you often work with hotels in your massage business, maybe you've already heard of this.
While not all MT's work closely with that industry, the whole thing got me thinking: how else can you create a niche or cater to a specific group for your massage business?
Get creative. What area needs your services that aren't being targeted currently? What groups interest you that you would like to work with more?