How to Raise Your Rates

Are your rates too low but you're afraid to raise them? Worried you'll lose clients? Fearful you won't be able to compete with the massage chain down the street?

Check out this video with Mareo Forleo and Ramit Sethi on how to raise your prices.  I love the challenge Ramit gives at the end: write out 3-4 sentences of how you add value to your client's life. (Not to be confused with explaining or justifying your price increase!)

I asked on our Facebook page what helpful tips our fellow massage therapists have for raising rates, and Tracy Illchuk suggested advertising an increase a few months beforehand and offering a package bundle (3 massages) at the old price. (Thanks for the tip, Tracy!) I definitely think it's a great idea to let your clients know the increase is coming.

What would be your write-up of the value you add to your client's life?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 15 years.  www.BodyworkBuddy.com