Are your rates too low but you're afraid to raise them? Worried you'll lose clients? Fearful you won't be able to compete with the massage chain down the street?
I asked on our Facebook page what helpful tips our fellow massage therapists have for raising rates, and Tracy Illchuk suggested advertising an increase a few months beforehand and offering a package bundle (3 massages) at the old price. (Thanks for the tip, Tracy!) I definitely think it's a great idea to let your clients know the increase is coming.
What would be your write-up of the value you add to your client's life?
Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling.
She continues to operate her own private massage practice of 15 years. www.BodyworkBuddy.com