As a follow-up to this recent business tip article on massagemag.com, here's a nice little infographic to illustrate just why an existing client is easier to reactivate than acquiring a new client.
According to this, it's 6 to 7 times more costly to acquire a new client than to retain an existing one!
What do you think? How much focus do you put on retaining clients versus gaining new clients?
Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling.
She continues to operate her own private massage practice of 13 years. www.BodyworkBuddy.com