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Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Friday, August 31, 2012

Client Acquisition [Infographic]

As a follow-up to this recent business tip article on, here's a nice little infographic to illustrate just why an existing client is easier to reactivate than acquiring a new client.

According to this, it's 6 to 7 times more costly to acquire a new client than to retain an existing one!

What do you think?  How much focus do you put on retaining clients versus gaining new clients?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling

She continues to operate her own private massage practice of 13 years.

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