Summertime = Opportunities To Promote Yourself

This recent blog post from Earthlite - Spreading the Love - got me thinking...

Summer time can sometimes mean a slow down in business for MT's.  What a perfect opportunity to get out there with your chair and market yourself at some events!

Donating your time can really help your business.  Even if you don't immediately see results from it, you will meet new people and get your hands out there.  Also, don't discount the importance of the practice of speaking to people and promoting yourself.  Each event you are at - you're meeting new people and telling them what you do.  If you have any reservations about talking yourself up - I'd definitely suggest doing as many of these events as you can.  Nothing makes public speaking and networking easier than practice, practice, practice!

freedigitalphotos.net

I look back on some of the events that I have done in the past, and I would have to say that is the #1 benefit I got from doing them - it made me better at speaking and promoting myself.  I got more comfortable and gained more confidence with each event I worked.

Did I immediately see more clients on my schedule the next week?  Not necessarily... but I look at it this way: marketing yourself is a marathon, not a sprint.  (Don't panic, no actual running is required!)
But the things do you today can have an impact far down the line in your massage business.

What events are you planning to attend this summer to promote your business?

Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. 

She continues to operate her own private massage practice of 13 years.  www.BodyworkBuddy.com