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Bodywork Buddy Blog

Bodywork Buddy: business management software for the solo therapist that keeps you organized and makes tax time a breeze.

Sunday, December 1, 2013

3 Easy Tips For Starting Your Email Marketing



Are you collecting email addresses from clients? Have you been wanting to, but not sure where to start? Or not even sure there's much benefit to having client email addresses on file? 

A while back, Hillary wrote this guest blog post about how she made $10,000 in one day. A huge part of her success was that she regularly emails her clients. And like I pointed out in this post, email marketing is a more personal way to connect with clients than social media.

So here's a few ways you can start to collect the email addresses from your clients:


  1. Online Scheduling.
    Bodywork Buddy requires the client to enter their email address to schedule an appointment online. (I would imagine most online schedulers require this - as it's kind of a cornerstone to the concept of online scheduling!)  Bodywork Buddy also automatically sends email reminders to your clients of their upcoming appointments which helps to cut down on no-shows.
  2. Health Intake Form.
    Make sure your health history form asks for their email address and states that they are approving you to send them emails.
  3. Opt-in Form on your website.
    Include a newsletter signup or a "special offers" signup on your website.  (Mailchimp offers a great free program up to 2,000 contacts and lets you easily create a signup for your website.) Often times, prospective clients may be visiting your website but not committing to making an appointment yet. This is a great opportunity to get their contact information so you can continue to keep in touch with them and stay on the top of their mind.
Once you have gotten started on your list, you can start working to create email campaigns.  More on this in an upcoming blog post - stay tuned!  

If you're on Networked Blogs, be sure to add this blog to your list of follows (click follow in the Networked Blogs box to the right). Or you can signup to the right to receive each new post in your inbox so you're sure to get upcoming posts.

Do you have other tips for collecting email addresses that I haven't included here? Leave them in the comments below, I'd love to hear what has worked for you.




Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

Monday, November 25, 2013

FREE Holiday Gift Certificate Promo Pack


Signup and receive these 5 free images meant to boost your gift certificate sales this season. Share on your social media sites and remind clients that you have gift certificates available!



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Sunday, November 17, 2013

Toxic Attitudes


If we become so intent on proving everybody else is wrong, we lose the opportunity to learn from our own mistakes.

Today's guest post is an important topic that I think needs to be addressed. That's why I was so glad when Erin contacted me wanting to write about this. I've been wondering why massage therapists are required to take classes on ethics, yet there is never any discussion of the ethics of how we treat our colleagues online.
I feel it's increasingly becoming a problem. I wholeheartedly agree with this article and thank Erin for writing it.   - Cindy Iwlew


“Do the best you can until you know better. Then when you know better, do better.”

― Maya Angelou


I used to work in advertising. Well, to be honest, I made credit card applications. The literal application with the little boxes that you fill out and send back. I made the gradient down the side of the letter… cool huh? I didn’t get to make the bezel on the 4.9% or add the drop shadow, though. I hadn’t earned that right yet, and believe me; in the world of advertising, everything is a competition. 

I went to art school because I had been telling myself since I was 4-years-old that I was going to be an artist when I grew up. I spent my entire childhood trying to prove to myself and everyone around me that it could be done. The heartbreaking truth came when I did; I learned I hated it. It was so competitive it wasn’t fun. My colleagues were not the type to share tricks and tips, or even encourage me when I was struggling. That environment lead to me not asking questions, trying to prove to everyone I knew everything, when really I knew very little, and faking it until I either made it or was laid off. I was laid off.

On an instinct, I applied to a local massage school and passed with flying colors. I followed a whirlwind path of passion and joy for what I was doing. I loved every aspect and it led me to where I am today. I still make less than half of what I did as a graphic designer, so I often get asked why I would demote myself so drastically. I tell them it's because everyone is happy to see me and massage therapists are so nice. 

At that time, most of my networking with MTs was face-to-face at conventions and going out to purposely meet others in my community. Speaking to people face-to-face, I felt this connection to my peers. I felt I could ask anything and learn how to be a better massage therapist. I had never had a massage before entering massage school, so there was a lot I needed to know! I remember many trade hours with a particular MT where we talked with each other about how to handle client situations, address a certain issue, market to certain clients, and sharing what we didn’t understand or know. Not once did I lose out from those interactions. I learned from her experience and vice versa. We disagreed on some things, but we knew that we didn't have to mimic each other and were okay with that. To this day, both of us are thriving in our massage careers and attribute a lot of that success to our early years hashing stuff out on each other’s massage tables. 


Then came along internet sites like Live Journal, Myspace, Facebook and suddenly I was able to connect to hundreds of therapists, with exponential amounts of experience and education. It was AMAZING. Because there are no massage books in my local library, research had required travel, and money, and knowing where to start. Now, I could hop on to a forum and ask my question, and get 15 different opinions on the same thing. I know that these people are well-intentioned and educated, and I know I can take what they say and see if it applies to my situation.

Lately however, I’ve noticed a troubling type of commenter. The scolder. They rant and rave at a poster's stupidity for not knowing that ‘toxins’ aren’t real thing anymore. They waggle their finger for getting the precise Latin name incorrect on a bony landmark. They roll their virtual eyes at your loving nature bringing you good fortune because "this is science, dammit”. They will tout ‘evidence-based’ mantras at you as frequently as someone less ensconced in science will share ancient proverbs as life’s truths. I want to clarify: I love science. However, unless you're a scientist doing the research,  you're just repeating what somebody else told you and taking it on faith that it is accurate and true. Scientists set out to prove themselves wrong on a regular basis in order to verify their evidence stands the test of time. Lots of times, it doesn’t. Science based studies are often disproven at a later date with further study (for example, toxins, lactic acid, butter being bad). People are repeating misinformation constantly... even highly educated and well-intentioned people. Ironically, studies have shown that ‘evidence based studies’ are the easiest to debunk because their main source is metadata. Meaning, that the studies are based of collecting data from a bunch of other studies and compiling it, leaving out the studies that don’t fall within the results they are looking for.


The massage therapy industry is going through an exciting time of change. Laws in every state are different, education so varied, and new research occurring at such a fast pace that is not humanly possible for a person trying to grow their career to keep on top of it all. The only way to grow is to ask questions. It is also not possible for anyone response to a question to be ‘the right answer’. This business with the scolding and bullying is making me a little mad. It’s gotten to the point that smart, highly-educated, and willing mentors will not participate in the communities to avoid participating in the childish drama that ensues. This, to me, is the saddest part; that someone who has knowledge and the desire to mentor others is discouraged from reaching out to those seeking knowledge and insight into their profession. I have to ask: Is this how you would want to be treated if you were a seeker of knowledge? When medical practitioners look down on you and sweep you aside, how does that make you feel? That’s how beginners and learners and seekers feel when they are scolded by their peers.





I find it disappointing that so many people miss the opportunity to share insight, educate, and mentor the seekers. I understand it is done with good intentions, but please stop. I am on my own path with my own goals, and my own priorities. They are fueled by my life experience, equally valid as yours. Please don’t scold me for not being you. Quiet down a little, think about the discussion, and be willing to make mistakes. If you have information that I seek, and you’re willing to share in a giving manner…then let’s talk. After all, the reason science exists is because there is so much to the universe we don’t understand and we all want to know more. 

On a final note, I want to put out a heartfelt "Thank You" to those who have helped me grow and learn in the last decade or so. The openness and willingness to share your knowledge without condescension and judgement has kept me asking questions on a daily basis.  I would not trade my high paying career in advertising filled with doubt and toxic attitudes for my humble path of healing and light (and of course science).

Erin Howk, BS, BCTMB




image courtesy of David Castillo Dominici / FreeDigitalPhotos.net

Tuesday, November 12, 2013

The REAL Price of a Photo


I'd like to welcome Ryan Hoyme as our guest blogger today.  Ryan (aka Massage Nerd) is a wealth of information in the massage industry - especially videos and photos.  He is now offering a service of stock massage images that are not only royalty free, but are very accurate depictions of real life massage.  (no heads turned to the side with rose petals strewn about!) 

It's very important to keep legalities in mind when using images for your marketing.  I spoke with Nick Borger, an attorney in Minnesota who practices in the area of social media law, and he pointed out that if not using images legally several things can happen.  Unlawful usage of images could result in judgments against the user and unwanted legal costs and injunctions. Statutory damages can be imposed, which can run the user of the advertisement thousand of dollars per use. Obviously, the bill can get high very fast.

For that reason, people who take images off the Internet for marketing should obtain written consent from the owners of the image prior to use. Usually, they can use those paid image galleries,but they need to make sure that the license they obtain specifically permits the use they are intending.

I highly recommend using Ryan's image services as he's a name we can trust in the massage industry.
*please note: this is different than sharing pics and posts on Facebook, etc.  Ryan and Bodywork Buddy often share posters for your social media marketing use (that include our watermarks) and our permission to repost and share them.  But if you ever aren't sure, just ask! 


The REAL Price of a Photo

I often see this response on the Internet concerning photos: Since it’s on Google images, or other places, it’s ok for me to use them. Well, that might be true in a few cases, but not for most.


Here are some things you need to consider when looking for photos for your marketing:

  • Is the photo copyrighted?

  • Do you have to give the owner credit?

  • Can you use it for commercial advertising?

  • Are you allowed to edit the photo?

  • Are you allowed to sell the photo, if you edit it?

  • Did the people in the photos sign a model release?


Those are just some of the questions you have to ask yourself, before using a photo on the Internet.

It can be really tricky, because some people take other people’s photos, and give them away to others for free. They even say they own the copyrights to it, but there is no way to be 100% sure in most circumstances.

First step: Make sure you are dealing with a reputable company (search the name of their business on the internet, to see if there has been any complaints).

Second Step: Read the Terms of Service, and see how you can use the photos. Do you need a lawyer to read over their Terms of Service (if you do, it probably isn’t a good idea to use the photo)?

Third Step: Even if you purchase them, it doesn’t give you the rights to plaster them all over the Internet (look into it more).

Forth Step: Contact the company via email or phone, to have them answer any more questions you may have.

I have people on a daily basis taking my photos and videos, and using them to market their business without my permission. It’s pretty frustrating to constantly go through the web and flag the photos and videos.

I made mistakes like that when I first started delving into the Internet, but I learned my lesson really fast, once I started teaching massage, and realized all the trouble people can get into. I even know people that were contacted by Getty Images, saying that they used one of their photos, and they are required to pay a fine for using it. Take a look are their rules: www.gettyimages.com/Corporate/LicenseInfo.aspx

So, the next time you see a cool massage photo on the Internet, and you want to use it to market your business, make sure you research it first.







Ryan Hoyme
www.RyanHoyme.com


Monday, November 4, 2013

6 Ways to Stop Ruining Your Massage


The truth is, relaxation begins prior to your session...

Have you ever rushed in to make an appointment, and then felt scattered and anxious through the first half of the session?  While this may not be a huge deal for say... an appointment with your accountant (who doesn't feel some anxiety about taxes?), it's really a shame for this to happen for your massage appointment.

It's easier to sink into a deep relaxation and get the most out of your massage session when you include some time in your schedule before the appointment to begin the relaxation process. (Before you even get on the table.)

Here's some tips to help you prepare for your session and ultimately, get the most out of your massage:



  1. Include some buffer time in your schedule so you're not coming directly from traffic or a meeting.
  2. Turn off your cell phone.
  3. Don't eat just before your massage, but also don't show up starving.
  4. Take several slow, deep breaths before you even walk in to your massage therapist's studio.
  5. Use the restroom.
  6. If your mind is still racing during the massage, focus on how the work feels on your muscles.


Learning to take some extra time and preparing can help deepen your experience, making the effects much more far reaching.

What other tips do you have for the best massage experience?








Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

Thursday, October 24, 2013

Make or Break Your Massage Business With Testimonials With Cindy Iwlew


Last week I was on Massage Nerd talking to Ryan about creative ways to collect and use testimonials in your massage business.

The replay is below, and you can also signup for a free checklist detailing these ideas at www.bodyworkbuddy.com.

Many thanks to Ryan for having me on his show!
Just an update - I have more details about using testimonials for marketing in Canada.  I'll write a post soon with that info for our friends to the North!

What unique ways do you collect reviews?  How do you like to incorporate them into your marketing?









Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 14 years.  www.BodyworkBuddy.com 

Thursday, October 17, 2013

Network Marketing for MT's - Guest Post by Jess Weagle


There are many massage therapists would like to expand their business, but don’t want employees. And are trying to find a way to enjoy some passive income from their website and don’t know where to start.

And let’s face it, being a solo LMT isn’t the best long standing business model either. If you get hurt or can’t work you are SOL without a backup plan.

The great thing about a network marketing company is that people have to buy from a rep, and that gives the solo business owner a great advantage. I like to think of going this route no different than
buying into a franchise. Just like a franchise you need to buy into the name and there are franchise fees. But joining a network marketing company cost a lot less capital!

Joining a network marketing company takes care of all those problems and can be a great option for your back up plan. The industry however, has a bad rap with a lot of people. But just give me a moment of your time and I will explain a way to integrate network marketing products into your practice that is classy, won’t offend clients, and add extra money to your bank account.

Your first task is to find a product line that you believe in and will stand behind, there are so many to pick from you just need to decide what direction you would like to go. Here were my must haves when I was researching companies.

1 – Must have products that I can use during a massage

2 – Be able to sell the products retail

3 – Have an online store and be able to blog about the different products

If any of my must haves weren’t meant the company was out!

You also need to be ready to spend money to join there are quite a few that you can join for just $35, but you will also need to spend money on product every month and the amount varies from company to company. And don’t ever feel like to need to buy a big fancy kit. So that is something you need to plan for, but if you are proactive you can meet that requirement by selling that as retail.

Having their online store is also a great way to sell the products online and have them shipped to the person’s home without having to worry about having product in stock and shipping. Network marketing companies also have all the marketing material done for you for a small fee. So your clients can take home a professional looking catalog and order products when they are ready or they can add what they want into your monthly order.

A lot of people complain that the mark up isn’t high enough version traditional retail. Which is true, but if get enough reps under you that will pay for your products that you need to buy. But you just don’t have anyone sign up as a rep. Don’t ask your clients to join (keep your clients as your retail buyers) that’s just tacky and could cause problems down the road. Instead focus on other holistic business owners. Talking to random people about your business opportunity is just wrong on so many levels and you would never market your massage business that way. So market your network marketing company just like your massage business, know your ideal retail customer and rep.

And in doing lots of research on different companies I found most of them have a great support system you just need to take the time and look for what you need or ask the person that signed you up for help.

If you play your cards right pick a great product line for your business within a year you could be gain same great passive income.  And this will help to the take pressure off of always having to worry about finding new clients and can recession proof your business. And bringing in a product line will help to attract different clients into your business.





Jess Weagle has been an LMT since 2001. 
She owns Deep Relief Massage Therapy
www.deepreliefmassagetherapy.com in West Boylston, MA. 
You can also check her fan page www.facebook.com/deeprelief.