You can have a beautiful design to your website, but if you do the following with content - you might have a website that has gone bad.
The following is a list of common mistakes. Berin Iwlew (co-owner and chief software architect of Bodywork Buddy) has also weighed in on this article, as he is the web expert. Me? I'm no web expert, but the following are annoying at best - for any visitor to a website.
- Each page is a "wall of text". Especially the home page. There's so much text that after one glance, visitors are instantly overwhelmed and don't bother reading any of it.
- There are no pictures or anything visually pleasing.
- Stolen pictures or content from other sites.
- Not only someone else's pictures, they're hot-linked. Don't think this will go unnoticed.
- No call to action to visitors.
- 50 different fonts. And font sizes. And colors.
- Talking flash graphics, pop-ups, or the windows that pop-up behind the browser. Or pop-ups that prevent visitors from leaving the site.
- Same content and look since 2008. The site is never updated.
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| Salvatore Vuono / FreeDigitalPhotos.net |
Unfortunately, with the popularity of CMS sites (content management systems) it's waaaaay too easy for people to turn a basic site into a train wreck. But you don't need to be a web designer to avoid these common mistakes.
Stay tuned for part 2 of this post which will detail how to remedy these mistakes and get the most out of your massage business website.
Stay tuned for part 2 of this post which will detail how to remedy these mistakes and get the most out of your massage business website.
What other traits do you think make a less-than-effective (ahem...Bad) website?
Cindy Iwlew is co-founder of Bodywork Buddy Massage Software, a complete online management solution for independent massage therapists that includes online scheduling. She continues to operate her own private massage practice of 13 years, and has been an associate instructor for Ashiatsu Oriental Bar Therapy since 2007. www.BodyworkBuddy.com
